WATCH NOW! Retailer-owned brands / private brands are increasingly becoming a force to reckon with in the consumer market, driven by their unique ability to offer distinctive products that resonate with shoppers. From Trader Joe's customer-acclaimed snacks to JCPenney's philanthropic clothing line, the push for private labels is reimagining retail boundaries and consumer
DICK'S Sporting Goods announced last week that it has agreed to acquire outdoor retailer Moosejaw from Walmart. The acquisition will expand DICK'S outdoor Retailer-owned Brand portfolio – which currently includes its specialty retailer, Public Lands. Moosejaw, founded in Michigan in 1992, operates a highly successful e-commerce platform, has a loyal customer base, strong vendor relationships
DICK'S Sporting Goods announced a partnership with Stephen 'tWitch' and Allison Boss for its family athleisure brand, DSG. To kick off the partnership, the celebrity dance couple choreographed a TikTok dance challenge set to Young MC's Bust A Move to celebrate International Dance Day. "DSG is a brand that's inclusive, diverse and gives back
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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