Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the launch of Goodnow, a new Retail Brand (private brand) of health and wellness products. As consumers increasingly turn to Gopuff for OTC medications and their daily wellness needs, the instant commerce retailer developed its own brand designed to help customers feel
Gopuff, the fast-growing rapid delivery retailer launched its first (Retail Brand) private brand program in 2022, aptly called ‘Basically’, which includes everything from bottled water to batteries. Basically, whatever you need – they have it. The Basically brand architecture is very clever. Colorful geometric patterning lays the groundwork for this capable and refreshing new brand.
Jessica Glendenning, GM, New Verticals & Private Label Gopuff Today Gopuff, the rapid delivery convenience concept launched its first Retail Brand (private brand) Basically, marking the retailer’s entrance into private brand. Gopuff’s Basically gives customers access to high-quality snacks, water and home essentials at a great value. Gopuff Private Label is led
The Velocity Institute is the global industry association committed to growing retailer-owned brands. (private labels, private brands, store brands, own brands)
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail Brands are invited to join the Institute.
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