Velocity Institute

Private Brands Surge: Whole Foods, Harrods, and Gopuff Lead the Way in Sustainability and Innovation

Key Takeaways Whole Foods Market emphasizes sustainability and environmental stewardship through its expanding 365 brand with over 2,600 items and nearly 1,000 organic products. Harrods relaunches its luxury retailer-owned brand, focusing on sustainability and heritage, setting new industry standards. Gopuff innovates with its premium 'Basically' range, introducing unique products tailored to consumer preferences

Private Brands Surge: Whole Foods, Harrods, and Gopuff Lead the Way in Sustainability and Innovation2024-07-25T09:09:30-04:00

A Bold, Modern, Sweet Take on Harrods

Harrods’ private brand candy and sweets are sitting pretty in the London store’s revamped Chocolate Hall. New designs created by agency Smith &+ Village includes thick glossy inks, shots of neon and reflective foils that are used masterfully in luxury packaging to seduce shoppers in the redesigned historic space. Richard Village, Strategy Director of

A Bold, Modern, Sweet Take on Harrods2021-09-15T09:58:56-04:00

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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