Velocity Institute

Home Chef Celebrates 10th Birthday

Late last week, Kroger shared that Home Chef, their Kroger-owned meal solutions Brand, is celebrating its 10th birthday. "For a decade, Home Chef has provided customers with easy, convenient meal solutions to make cooking at home an experience that is simple and delicious," said Dan De La Rosa, Kroger's group vice president of fresh

Home Chef Celebrates 10th Birthday2023-07-10T15:50:52-04:00

Kroger’s Home Chef Tops $1 Billion

Kroger and Home Chef announced this week their meal solutions Retail Brand reached $1 billion in annual sales. Founded in 2013 by Pat Vihtelic, Home Chef merged with Kroger in 2018. Since then, Kroger and Home Chef have advanced the availability of mealtime solutions, offered new products. "Kroger's commitment to being Fresh for Everyone

Kroger’s Home Chef Tops $1 Billion2021-10-25T16:26:13-04:00

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