This week's edition of our new Youtube Series Velocity Institute This Week Features Aldi, Target, Hy-vee and Blue Mercury. Velocity president Christopher Durham hosts the Retailer-owned Brand News & Insights show. Thanks for watching, and don't forget to like, and subscribe.
Kansas City Chiefs fans can now enjoy breakfast with tight-end Travis Kelce. Midwestern grocer Hy-Vee announces today that its exclusive new cereal created in partnership with Kelce and the 87 & Running Foundation will begin appearing on store shelves in the Kansas City area beginning Saturday, Aug 13.The Hy-Vee private brand cereal — Kelce’s Krunch
US grocer Hy-Vee announced on Friday the publication of their Retail Brand (private label) tuna supplier vessel documentation report. The report follows Greenpeace USA’s request for major US grocery retailers to share more information about their seafood supply chain. In 2021, the inaugural Greenpeace report “The High Cost of Cheap Tuna: US Supermarkets, Sustainability, and Human Rights
Hy-Vee has partnered with PLB Sports and Entertainment and “Field of Dreams” star Dwier Brown to create a limited-edition private brand cereal called Field of Dreams Corn Flakes. The cereal is now available in select Hy-Vee stores across the Midwest. Field of Dreams Corn Flakes was created to commemorate the upcoming Field of Dreams
Minnesota Vikings fans can now enjoy breakfast with starting quarterback Kirk Cousins of the Vikings. Midwestern grocer Hy-Vee, Inc. announced this week that its new private brand cereal created in partnership with Cousins and the Julie and Kirk Cousins Foundation will begin appearing on store shelves across the state of Minnesota beginning Oct. 15. The
[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column _builder_version="4.5.6" _module_preset="default" type="4_4"][et_pb_text _builder_version="4.5.6" _module_preset="default" hover_enabled="0"]Midwestern grocer Hy-Vee has introduced a new range of private brand Kombucha. The fermented beverage is made from tea, sugar, bacteria, and yeast. The final product is a slightly sweet, tart, and slightly vinegar-tasting carbonated drink. The Hy-Vee line includes 5 flavors: Pineapple Passionfruit,
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2025 | Velocity Institute
