WATCH NOW! Retailer-owned brands / private brands are increasingly becoming a force to reckon with in the consumer market, driven by their unique ability to offer distinctive products that resonate with shoppers. From Trader Joe's customer-acclaimed snacks to JCPenney's philanthropic clothing line, the push for private labels is reimagining retail boundaries and consumer
Department store stalwart JCPenney continues to attempt to reinvent itself and private brand continues to take a key role in that reinvention. The lateste move comes with the newly reimagined J. Ferrar and Stafford collections bring style and versatility to menswear. The J. Ferrar brand has been redesigned with modern style and comfort in mind,
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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