Chinese Online Retailer JD.com Launches new Private Brands

Online retailer JD.com is introducing a multi-category portfolio of private brands that include homeware under the brands “Made by JD” and “Best Home”, and a pet care brand called “Jingmeng” (“Cute Pet”) to capture China’s burgeoning pet care market. In 2020 the retailer announced a partnership with Li & Fung Limited to provide end-to-end digital