Sales of Chinese Retailer Missfresh’s Private Label Fresh Food Brand Surged 300%

Missfresh Limited  a pioneer in China's neighborhood retail industry, saw fourth-quarter 2021 sales for its Retail Brand (private label) Fresh Joy ("Xiang An Xin" in Chinese) grow 300%, as compared to the first quarter in the same year. This surge in sales results from Missfresh's continued investment in and improvements to the brand's product quality and