WATCH NOW! In this week's enlightening episode of Velocity, host Christopher Durham takes a deep dive into the dynamic world of retailer-owned brand news. The landscape of consumer goods is ever-evolving, and the past year has marked a significant surge in the popularity of retailer-owned brands across various sectors. With 2023 witnessing an
As consumers face a challenging economy, retailers and their Retail-owned Brands are adjusting their promotions to support them in those challenges. Numerator, a market research company with first-party, consumer-sourced data, continues to track purchase data and survey verified buyers to understand these shifts in consumer behavior. Retailer-owned Brands continue to be the focus compared
As Retail Brands (Private Brands) continue to grow data company Numerator has released a new study that examines trends across channels, retailers, consumer groups and product types. Overall, while smaller format grocery retailers lead in private brand share, Walmart dominates in household penetration with four of the top five brands in their portfolio. And
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