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30% of Promotions Highlight Private Brand

As consumers face a challenging economy, retailers and their Retail-owned Brands are adjusting their promotions to support them in those challenges. Numerator, a market research company with first-party, consumer-sourced data, continues to track purchase data and survey verified buyers to understand these shifts in consumer behavior. Retailer-owned Brands continue to be the focus compared

30% of Promotions Highlight Private Brand2023-01-22T19:16:19-05:00

Aldi, Target, Amazon Lead with Fastest-Growing Private Brands

As Retail Brands (Private Brands) continue to grow data company Numerator has released a new study that examines trends across channels, retailers, consumer groups and product types. Overall, while smaller format grocery retailers lead in private brand share, Walmart dominates in household penetration with four of the top five brands in their portfolio. And

Aldi, Target, Amazon Lead with Fastest-Growing Private Brands2022-08-01T15:31:39-04:00

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