Velocity Institute

Join 150+ retailers at the MPB Sustainability Summit on Thursday

[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default" hover_enabled="0" sticky_enabled="0"]This Thursday October 15th the My Private Brand Virtual Sustainability Summit will feature some of the biggest names in private brand each offering  insight and inspiration into tackling sustainability. The summit includes more than a dozen sessions presented by retail executives and influential sustainability

Join 150+ retailers at the MPB Sustainability Summit on Thursday2021-09-15T09:39:45-04:00

Petco Expands WholeHearted to Active Performance

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Petco today announced the launch of WholeHearted Active Performance, a range of high-protein nutrition formulas for active dogs, as an extension of its WholeHearted private brand. The range is available in Chicken & Rice and Beef & Rice varieties. ick

Petco Expands WholeHearted to Active Performance2021-09-15T09:39:45-04:00

Walmart Sparkles with “unboo-lievable” Great Value Orange Glitter Halloween Syrup

Walmart continues to stretch its NBE private label Great Value to include innovative and fun products that shift the brand from mere equivalence to differentiation. Great Value now includes more than a dozen Pumpkin Spice and seasonal products. But the retailer did not stop there – they have introduced Great Value Orange Glitter Halloween Syrup

Walmart Sparkles with “unboo-lievable” Great Value Orange Glitter Halloween Syrup2021-09-15T09:39:45-04:00

Natural Grocers Launches “Rooted in Community Gratitude Giveaway”

Amid the chaos of 2020, one thing is certain—it's also been a year defined by the hero next door. To honor this, and spread acts of kindness and good cheer, Natural Grocers has launched its "Rooted in Community Gratitude Giveaway" promotion. The initiative invites community members to nominate their friends, family, or neighbors for the chance to

Natural Grocers Launches “Rooted in Community Gratitude Giveaway”2021-09-15T09:39:45-04:00

Ahold Delhaize Commits to Increase Healthier Food Sales & Transparency

Ahold Delhaize USA and the Partnership for a Healthier America (PHA) announced a major commitment to increase healthier food sales and publicly disclose the percentage of food sales from healthier options. The announcement marks the largest pledge to increase healthier food sales and transparency from a grocery retailer in the United States. “With this commitment, Ahold Delhaize

Ahold Delhaize Commits to Increase Healthier Food Sales & Transparency2021-09-15T09:39:45-04:00

Daymon – Business Manager

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]Company Name: Daymon Company Location:  Sunbury, PA We are looking for a dynamic Business Manager to join one of our account teams. Reporting to a Senior Business Manager or Director, this position is responsible for the overall management of a single account with limited food categories

Daymon – Business Manager2021-12-15T20:02:51-05:00

Celebrate a Spooktacular Halloween with Target & John Derian

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]https://www.youtube.com/watch?v=iZ608WeA1HA&feature=youtu.be While Halloween will look a little different this year, Target’s making sure shoppers have plenty of gloriously ghoulish (and super-sweet) private brand ways to celebrate safely. Think creative twists on favorite traditions, costumes for everyone and a special, limited-time collection of magically macabre home

Celebrate a Spooktacular Halloween with Target & John Derian2021-09-15T09:39:45-04:00

Waitrose Unwraps its Gift Wrap

Waitrose will be the first supermarket in the UK to sell rolls of Christmas gift wrap unpackaged this year, eliminating the use of single-use plastic that can’t be recycled. Waitrose will sell two designs of private brand gift wrap without any outer plastic packaging, giving customers a plastic-free option for Christmas gifts. Instead of using

Waitrose Unwraps its Gift Wrap2021-09-15T09:39:45-04:00

Shoprite Reimagines Wholesome Pantry

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default" custom_padding="||18px|||"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]ShopRite has announced it is expanding and rebranding its Wholesome Pantry and Wholesome Pantry Organic private brands. Wholesome Pantry products will also be available at Fresh Grocer stores in Pennsylvania and New Jersey. ShopRite and The Fresh Grocer are supermarket banners of Wakefern Food

Shoprite Reimagines Wholesome Pantry2021-09-15T09:39:46-04:00

Albertsons Waxes Poetic with Private Brand Wine Advent Calendar

Albertsons has entered the Advent calendar fray with the introduction of their very own private brand offering. The package includes 24 mini bottles of wine. The team creatively introduced the new product with a humorous ode to “Twas the Night Before Christmas.” ‘Twas the months before Christmas, when all through the land, Albertsons Cos. stepped

Albertsons Waxes Poetic with Private Brand Wine Advent Calendar2021-09-15T09:39:46-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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