Velocity Institute

Waitrose launches Virtual Cooking Classes for Junior Chefs

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Private brand takes many forms from packaged goods to fashion to immersive experiences, this week  The Waitrose & Partners Cookery School is launching a series of virtual cooking classes for children to help inspire a love of food, provide an opportunity to learn new skills and help keep mini

Waitrose launches Virtual Cooking Classes for Junior Chefs2021-09-15T09:39:55-04:00

Jumbo has a scoop with MSC-certified private brand canned fish

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Dutch grocer Jumbo's basic principle is that products must be produced with care for people, animals and the environment. To guarantee this, Jumbo is striving for more and more products with a quality mark in its range. In this way, customers can make a conscious choice for fish that comes from

Jumbo has a scoop with MSC-certified private brand canned fish2021-09-15T09:39:55-04:00

Albertsons Commits to 30% Private Brand Penetration

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Albertsons Companies, Inc. today reported results for the first quarter of fiscal 2020, which ended June 20, 2020. "I am inspired by the many ways my colleagues continue to step up to serve our customers and help our communities around the country during this time of need," said

Albertsons Commits to 30% Private Brand Penetration2021-09-15T09:39:56-04:00

Wakefern, Petsmart, Sobey’s, Ahold Delhaize and Quad to Discuss Design at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]The 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference is next week, August 4-5, 2020. But don't worry you still have a chance to join us. If your schedule is challenged all the presentation are availabe on-demand to all registrants 24 hours a day, 7 days a week

Wakefern, Petsmart, Sobey’s, Ahold Delhaize and Quad to Discuss Design at Velocity Global2021-09-15T09:39:56-04:00

Home Depot to Eliminate EPS Foam & PVC Film from Private Brand Packaging

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Home Improvement retailer The Home Depot, this week announced companywide sustainability progress in its 2020 Responsibility Report, which outlines the retailer’s 2019 progress on its corporate responsibility strategic pillars: focus on people, operate sustainably and strengthen communities. The report also introduces several new goals and provides an update

Home Depot to Eliminate EPS Foam & PVC Film from Private Brand Packaging2021-09-15T09:39:56-04:00

Join a Velocity Roundtable and Meet Private Brand Retailers, Thought leaders and Executives

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row column_structure="3_5,2_5" _builder_version="4.4.9"][et_pb_column type="3_5" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9" text_line_height="1.9em"]Today I am excited to announce the addition of 16 Velocity Roundtables to the agenda. Velocity Roundtables provide a more personal and interactive setting for networking and exploring critical issues in Private Brand. Each 20 person live video discussion will encourage conversation and debate on a subject

Join a Velocity Roundtable and Meet Private Brand Retailers, Thought leaders and Executives2021-09-15T09:39:56-04:00

Target’s Inclusive Costumes are Back with *Double* the Halloween Fun

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Last year, Target introduced Hyde & EEK! Boutique private brand costumes designed with all kids in mind. The affordable adaptive and sensory-friendly creations brought spooky vibes, sparkles, smiles—and moments of joy—to kids (and plenty of parents) all around the country. Now, they are making Halloween even more inclusive by doubling our costume

Target’s Inclusive Costumes are Back with *Double* the Halloween Fun2021-09-15T09:39:56-04:00

Kroger Receives FDA Approval for COVID-19 Test Home Collection Kit

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Late last week Kroger Health, the healthcare division of The Kroger Co. announced the U.S. Food and Drug Administration (FDA) has granted Emergency Use Authorization for the COVID-19 Test Home Collection Kit. The testing solution combines the safety and convenience of at-home sample collection with the expert guidance of

Kroger Receives FDA Approval for COVID-19 Test Home Collection Kit2021-09-15T09:39:56-04:00

Carrefour’s Tatiana Ryfer to present at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.7"]Today I am excited to announce the next presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Tatiana Ryfer, Head of the

Carrefour’s Tatiana Ryfer to present at Velocity Global2021-09-15T09:39:56-04:00

Aldi China Launches Premium Rice Brands

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_image _builder_version="4.4.9" title_text="Marking-Award-6" src="https://myprivatebrand.com/wp-content/uploads/Marking-Award-6.jpg" hover_enabled="0"][/et_pb_image][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Gu Yue Ren Jia and Ao Zhi Cui are new brand creations for discount grocer Aldi China’s private brands, designed to cater for the increasingly demanding and younger consumers in China. With the trading up trend in China, consumers are paying more for higher

Aldi China Launches Premium Rice Brands2021-09-15T09:39:56-04:00

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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