Ahold Delhaize PDL Launches New System for Private Brand Product and Packaging Specifications

Ahold Delhaize USA owned shared services arm Peapod Digital Labs will leverage a cloud-based platform from Velocity Institute member Trace One, for product and packaging specifications of Retail Brand (private brand) products across all the companies of Ahold Delhaize USA. Beginning with a pilot that launched in early March, the online platform will be used

Ahold Delhaize PDL Launches New System for Private Brand Product and Packaging Specifications2022-03-15T20:18:45-04:00

Macy’s Names Emily Erusha-Hilleque SVP Private Brands

Macy’s today announced that Emily Erusha-Hilleque has joined the retailer as senior vice president for Macy’s private brands. In this role, Erusha-Hilleque will lead the nameplate’s private brands design organization, including apparel, center core and home design teams as well as drive the private brands strategy in partnership with Macy’s merchandising and sourcing teams. She

Macy’s Names Emily Erusha-Hilleque SVP Private Brands2022-03-14T19:15:47-04:00

John B. Sanfilippo & Son Celebrates 100-Year Anniversary

Nut manufacturing giant John B. Sanfilippo & Son celebrates 100 years of quality-driven and innovative nut solutions. To recognize this milestone anniversary, JBSS executives will close the NASDAQ stock market on Monday, March 14, 2022. For a century, JBSS has been owned and led by members of the Sanfilippo family. Today, the 4th generation is

John B. Sanfilippo & Son Celebrates 100-Year Anniversary2022-03-14T19:15:39-04:00

The DOJ Accuses Amazon Of Lying About Private Brand

In its continuing assault on Retail Brand (private brand) and online retailer Amazon, the House Judiciary Committee accused online retailer Amazon of lying about its use of third-party seller data. Late last week, (March 9), the committee wrote a letter to the Department of Justice (DOJ) which called for an investigation. The chairs of the

The DOJ Accuses Amazon Of Lying About Private Brand2022-03-13T11:30:23-04:00

Smile & You Are Unstoppable – No 7

Walgreens Boots owned Retail Brand (private brand) No7 is launching a new campaign and limited-edition lipstick line created in partnership with agency, Free The Birds ahead of International Day of Happiness. The ‘Unstoppable Lip’ campaign celebrates the return of smiles in alignment with the end of mandatory face covering guidance in the UK. The

Smile & You Are Unstoppable – No 72022-03-13T11:31:46-04:00

Wild Harvest Debuts Fresh New Brand Design

Rhode Island-based UNFI and its Wild Harvest Retail Brand (private brand) is introducing a refreshed brand look designed to modernize shelf appeal for the entry-level organic shopper and reposition the brand with a sharper focus on family, ease and taste appeal. The new branding comes to life through a new logo and package design featuring

Wild Harvest Debuts Fresh New Brand Design2022-03-10T16:45:05-05:00

Coles’ Sunset Series’ Vegan Private Brand Chocolate

Like supermarkets worldwide, Australian grocer and Vertex Award winner Coles has seen growth in “better for you” healthy food. Embracing the trend, Coles created a Retail Brand (private brand) vegan chocolate bar range that is both indulgent and healthier. The design for the new vegan chocolate bars takes inspiration from nature, from wild waters to

Coles’ Sunset Series’ Vegan Private Brand Chocolate2022-03-10T16:44:52-05:00

Say Hello to Target Zero

Target today announced Target Zero, a new initiative that responds to growing guest interest in products that help reduce waste. Guests will now see a Target Zero icon in stores and online that will signal products and packaging across Target’s assortment designed to be refillable, reusable, or compostable, made from recycled content, or made

Say Hello to Target Zero2022-03-09T18:54:21-05:00

Kroger Partners with Impossible Foods On New Private Label Meat Substitutes

Last week, Kroger announced a new strategic partnership with Impossible Foods that will see the two works together to create a Retail brand (private brand) range of meat substitutes. Kroger currently has plant-based meats in Simple Truth brand. The retailer debuted a beef substitute in 2020, with chicken and turkey, following. The goal is to

Kroger Partners with Impossible Foods On New Private Label Meat Substitutes2022-03-08T16:54:21-05:00

TASTEA Hype From Migros

Already iconic: German design agency WIN Creating Images developed TASTEA – M-Budget’s answer to the hype famous Rappers created by bringing out their own iced teas. The difference? TASTEA doesn’t need a celebrity to promote itself, it only needs one thing: Its own community! The Retail Brand (private brand) of Switzerland’s largest supermarket chain and

TASTEA Hype From Migros2022-03-08T15:12:10-05:00