Velocity Institute

The pandemic created a decade’s worth of trial in a few weeks!

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9" custom_margin="-85px|auto||auto||"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9" hover_enabled="0" custom_padding="78px|||||"]Private brands have an urgent opportunity to keep some of the 75 million new shoppers they gained during the pandemic. But that window is closing quickly as national brands begin investing their promotional dollars again. Wes Bean While 30 million shoppers made repeat purchases,

The pandemic created a decade’s worth of trial in a few weeks!2021-09-15T09:39:58-04:00

7-Eleven to Donate 1M Bottles of 7-Select Go!Smart Organic Juice to Feeding America

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Convenience retailer 7-Eleven announced the donation of more than $1.2 million in 7-Select Go! Smart Organic Cold-Pressed Juices to Feeding America this summer. That's nearly one million 11.2-ounce bottles of USDA-certified organic, non-GMO juice, including flavors like Blackberry, Melon, and Pink Pomegranate. Part of their private brand of premium

7-Eleven to Donate 1M Bottles of 7-Select Go!Smart Organic Juice to Feeding America2021-09-15T09:39:58-04:00

Portuguese Grocer Continente Serves New Private Brand Ice Cream

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Portuguese grocer Continente has expanded its NBE private brand ice cream line, with the introduction of new SKUs including: cookies and caramel with pieces of biscuit (Cookies) caramel with a caramelized popcorn coating (Popcorn) chewing gum with a marshmallow coating (Marshmallow) cookies and caramel with pieces of biscuit (Cookies)

Portuguese Grocer Continente Serves New Private Brand Ice Cream2021-09-15T09:40:17-04:00

NEW SPEAKER Alert: AEON Topvalu Executive Director Koji Wada to present at Velocity

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]With an unrivaled agenda, heavy-hitting executive speakers, and networking opportunities galore—Here’s the latest on what you can expect at Velocity Global. We are excited to announce Koji Wada, the Executive Director, Marketing Division of Aeon Topvalu, a company belonging to Japan’s Aeon Group. He will present at Velocity: Global: the

NEW SPEAKER Alert: AEON Topvalu Executive Director Koji Wada to present at Velocity2021-09-15T09:40:17-04:00

Walgreens Adds Style to Social Distancing

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]In response to the evolving COVID-19 crisis, Illinois based drug retailer Walgreens has introduced a new collection of six private brand Walgreens face masks. The stylish masks can be found online at the Walgreens Swag Shop for $8.50 per item. According to the site the masks help customers,

Walgreens Adds Style to Social Distancing2021-09-15T09:40:17-04:00

Amazon – Senior Program Manager, Private Label

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"] DESCRIPTION Do you love working in high-growth, fast-paced businesses? Do you love tackling big problems and creating structure and insights in big, ambiguous, important areas? Can you be both scrappy and strategic? If this sounds like you, then come join the Amazon Accelerator team as our new Sr.

Amazon – Senior Program Manager, Private Label2021-12-15T20:03:06-05:00

Bed Bath & Beyond Appoints Williams-Sonoma Vet Neil Lick To Lead Private Brand

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Bed Bath & Beyond today announced the appointment of industry veteran Neil Lick as Senior Vice President (SVP), Owned Brands. Lick, formerly of Williams-Sonoma, will lead a newly formed team that expects to develop and launch a portfolio of customer-inspired private brands from 2021. The retailers strategy includes

Bed Bath & Beyond Appoints Williams-Sonoma Vet Neil Lick To Lead Private Brand2021-09-15T09:40:17-04:00

Amazon – Senior Sustainability Manager – Private Brands EU

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Job ID: 1198799 | Amazon EU SARL DESCRIPTION This position can be based in Luxembourg, London, Milan, Paris or Munich depending on preference. English, plus fluency in another EU language, is a requirement for the role. At Amazon, we are committed to and invested in sustainability because it’s a

Amazon – Senior Sustainability Manager – Private Brands EU2021-12-15T20:03:08-05:00

Time is running out! 21 days until Velocity Begins!

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Velocity Global: the My Private brand Conference is almost here! Spots are filling up FAST, so make sure you save YOUR register today for this fantastic event. The conference begins on August 4 – join us from your desk, couch, living room, or conference room. This year’s event takes

Time is running out! 21 days until Velocity Begins!2021-09-15T09:40:17-04:00

Aldi UK To Remove 2B+ Pieces Of Plastic

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Late last week Aldi UK announced an ambitious new commitment to reduce the volume of plastic packaging used by 50% by 2025. The new commitment will see the UK’s fifth-largest supermarket remove 74,000 tons of plastic packaging during the next five years, the equivalent to 2.2bn single items

Aldi UK To Remove 2B+ Pieces Of Plastic2021-09-15T09:40:17-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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