Kroger Launches First Simple Truth Upcycled Breads
Cincinnati-based grocer Kroger has introduced its first Simple Truth brand upcycled bread items co-developed with Upcycled Foods, Inc. (UP, Inc.) Designed from scratch, the innovative upcycled bread line includes two SKUs that tap into consumers’ demand for delicious, nutritious, and sustainable food options. Both Simple Truth Upcycled Certified breads contain 10% of ReGrained SuperGrain,