Welcome to the 8th Annual Vertex Award winner’s announcement. A record number of entries from 41 countries represents the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Eight years ago, we could never have
The Bronze winners of the 2021 Vertex Awards
The future of Private Brand is about adapting to changing consumers — and design must play a central role. Retailers explained how they are accomplishing this imperative during the second and final day of the My Private Brand Design Summit. The virtual event included a focus on Whole Foods, which won the Vertex Award for
Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Dan Reilly VP Brand and Product Management, Staples MY PRIVATE BRAND TALKS IS
Private Brand retailers are pressing harder on the accelerator when it comes to branding and package design. The industry’s progress was emphasized during Day One of the My Private Brand Design Summit —both in the remarks of speakers and in the revelation of key winners of the 2021 Vertex Awards private brand design competition. “It’s
Street cred and street threads … convenience retailer 7‑Eleven is going all-in on its collab with Chicago native Joe Robinson – better known as Joe Freshgoods – to create a limited-edition private brand capsule collection. The first set of merch drops May 13 at 7:11 p.m. ET, kicking off the retailer's self-proclaimed Brainfreeze SZN – a super chill season celebrating
The My Private Brand Design Summit, starts TODAY, May 12. You will not want to miss our exciting lineup of speakers, live speed networking, and Vertex Award Winners. The My Private Brand Design Summit is the only event wholly focused on branding and package design for private label/private brand/own brands. The unique two-day experience is
Good & Gather, Target's grocery private brand which launched in 2019 is jumping on the plant-based craze as it introduces Good & Gather Plant Based, a new range featuring plant-based creations like decadent non-dairy chocolate-flavored mousse dip, crispy chick’n tenders, savory buffalo-style cauliflower wings and more. Rick Gomez, executive vice president and chief food
The My Private Brand Design Summit, starts Wednesday, May 12. You will not want to miss our exciting lineup of speakers, live speed networking, and Vertex Award Winners. The My Private Brand Design Summit is the only event wholly focused on branding and package design for private label/private brand/own brands. The unique two-day experience is
Bed Bath & Beyond has launched Simply Essential, a new private label of more than 1,200 opening price point essential items, designed for every room of the home. As the retailer's first range at opening price points and third label launched this year, Simply Essential underpins Bed Bath & Beyond's commitment to appeal to a
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