Velocity Institute

My Private Brand Doubles Number of Events in 2021

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]2020 has been an unprecedented year, with the Private Brand industry demonstrating strength, agility, and innovation in the face of the global pandemic. It’s with that spirit that My Private Brand is excited to announce our preliminary plans for 2021. Our

My Private Brand Doubles Number of Events in 20212021-09-15T09:39:37-04:00

Kroger’s Private Selection Grows 17%

Today, Cincinnati-based grocer Kroger held it’s Q3 2020 earnings call. The positive tone of the announcement was set by Chairman and CEO Rodney McMullen. "Our Kroger family of associates have been nothing short of incredible during the pandemic and they continue to inspire me every day. I am proud of our dedicated associates who continued

Kroger’s Private Selection Grows 17%2021-09-15T09:39:37-04:00

Spartan Nash – Manager, Product Development

MPB Careers: Spartan Nash - Manager, Product Development Banner: Spartan Nash Location: Grand Rapids Service Center City, State: Grand Rapids, MI Full/Part Time: Full-Time Job Number:23576 Department: Marketing SpartanNash is a value-added wholesale grocery distributor — supplying more than 2,100 independent grocery retail locations throughout the United States — as well as a grocery retailer, with

Spartan Nash – Manager, Product Development2021-12-15T20:02:41-05:00

Trader Joe’s Playful New Cookie Mug Hangers

Given the proliferation of festive holiday beverages and tasty cookies, we appreciate any opportunity to dunk said cookies into said beverages—which is why Trader Joe’s new Cookie Mug Hangers are such an intriguing idea! These gingerbread person-shaped cookies are designed to hang out on the edge of a mug, just waiting for the perfect moment

Trader Joe’s Playful New Cookie Mug Hangers2021-09-15T09:39:37-04:00

Lidl Launches the First U.S. Private Brand Chocolate Bar that Helps Cocoa Farmers

December 16, discount grocer Lidl US will introduce the first and only US private brand chocolate bar that contributes to a living income for cocoa farmers. Known as Way To Go!, Lidl’s new chocolate bar uses 100% traceable and sustainable Fairtrade cocoa sourced from the Kuapa Kokoo cooperative in Ghana. Way To Go! guarantees that

Lidl Launches the First U.S. Private Brand Chocolate Bar that Helps Cocoa Farmers2021-09-15T09:39:37-04:00

ALDI UK LAUNCHES 100% RECYCLABLE PRIVATE BRAND CEREAL PACKAGING

Aldi UK  is introducing 100% recyclable packaging for its own-brand boxed cereal. The UK’s fifth-largest supermarket will replace the plastic inner bags holding the cereal with a recyclable alternative before the end of this year. The change will replace approximately 650 tons of non-recyclable plastic annually – the equivalent to the amount of packaging used

ALDI UK LAUNCHES 100% RECYCLABLE PRIVATE BRAND CEREAL PACKAGING2021-09-15T09:39:37-04:00

Private brands must Regain consumer confidence

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="5px|||||"][et_pb_row _builder_version="4.7.4" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.7.4" _module_preset="default"][et_pb_text _builder_version="4.7.4" _module_preset="default"]This guest post comes from Ted Monnin, Senior Creative Director at Equator. A consumer receives the unexpected jolt of the empty shelf, and is left surprised and confused, standing mid-aisle in the supermarket she’s relied on for years. She’s been a loyal customer – now

Private brands must Regain consumer confidence2021-09-15T09:39:38-04:00

Don’t Let time Run Out! Save $100 Now with the Vertex Awards Early Bird Rate

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" custom_margin="|auto||48px||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.4" background_size="initial" background_position="top_left" background_repeat="repeat"]The 8th Annual Vertex Awards competition is now open for entries. The competition will be open from Friday, November 20, 2020, to January 30, 2021. The Vertex Awards is the first and only global competition devoted exclusively to private band packaging design.

Don’t Let time Run Out! Save $100 Now with the Vertex Awards Early Bird Rate2021-09-15T09:39:38-04:00

Albert Heijn Innovates With Culii

For those who want to eat special food this Christmas period but do not want to spend that long in the kitchen, Ahold Delhaize owned Dutch grocer Albert Heijn will introduce a new private brand range in December: Culii. Culii is available in starters, side dishes, main courses, and desserts for two people, with special

Albert Heijn Innovates With Culii2021-09-15T09:39:38-04:00

Woolworths – Innovation Chef

MPB Careers: Woolworths - Innovation Chef Requisition ID 418039 - Posted 25/11/2020 - Woolworths Supermarkets - NSW - Full-time - Retail Operations Woolworths has a unique opportunity to work within FoodCo as an Innovation Chef. FoodCo is one of the four divisions of the Woolworths Food Group. This new center of expertise is set to establish a world-class FMCG business and change the landscape of

Woolworths – Innovation Chef2021-12-15T20:02:42-05:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

© Copyright 2025 | Velocity Institute