Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Dan Hooker, Program Director and Lecturer, Food Industry Management Program, Dyson School, Cornell
Gold 7-Select Loco Rollers Country: United States Category: Packaged Goods Agency: MBD Credits: Maria Dubuc, President, MBD Marty DiFrisco, Creative Account Director, MBD Elizabeth Suwinski, Designer, MBD Roger Calado, Production Artist, MBD Ivana Baric, Project Manager, MBD Chereé Patterson, Sr. Marketing Manager, Visual Identity & Packaging, 7-Eleven Ben Nigo, Marketing Manager, Private Brands, 7-Eleven
The retailer’s move comes as over half of UK adults think sun protection is expensive Skin cancer is one of the most common forms of cancer in the UK, yet up to 90% of cases can be prevented by adopting simple sun protection measures An estimated 19m UK adults don’t wear sun protection even when
Silver AH Excellent Olive Oil Country: Netherlands Category: Packaged Goods Agency: Millford Credits: Creative Director: Tahir Idouri Design Director: Jon Sonneveld Account: Sascha Goutier, Gordana Visser DTP-er: Charlotte van Delft, Jaap Spaanderman Illustrations: Fred van Delen - Arty
Discount retailer Aldi has opened its 3rd Annual Fan Favorite Survey. The research asks Aldi shoppers to select their favorite Aldi private brand products. This year’s survey adds several new categories: morning meeting, stream and snack, a cult favorite, and the morning meeting must-have. After completing the survey, participants may enter a sweepstakes for a
Welcome to the 8th Annual Vertex Award winner’s announcement. A record number of entries from 41 countries represents the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Eight years ago, we could never have
The Bronze winners of the 2021 Vertex Awards
The future of Private Brand is about adapting to changing consumers — and design must play a central role. Retailers explained how they are accomplishing this imperative during the second and final day of the My Private Brand Design Summit. The virtual event included a focus on Whole Foods, which won the Vertex Award for
Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Dan Reilly VP Brand and Product Management, Staples MY PRIVATE BRAND TALKS IS
Private Brand retailers are pressing harder on the accelerator when it comes to branding and package design. The industry’s progress was emphasized during Day One of the My Private Brand Design Summit —both in the remarks of speakers and in the revelation of key winners of the 2021 Vertex Awards private brand design competition. “It’s
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