Velocity Institute

Aldi China Launches Premium Rice Brands

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_image _builder_version="4.4.9" title_text="Marking-Award-6" src="https://myprivatebrand.com/wp-content/uploads/Marking-Award-6.jpg" hover_enabled="0"][/et_pb_image][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Gu Yue Ren Jia and Ao Zhi Cui are new brand creations for discount grocer Aldi China’s private brands, designed to cater for the increasingly demanding and younger consumers in China. With the trading up trend in China, consumers are paying more for higher

Aldi China Launches Premium Rice Brands2021-09-15T09:39:56-04:00

Private Brand Takes Center Stage in Sobey’s New Project Horizon

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Empire Company Limited today outlined its new three-year strategy to deliver an incremental $500 million in annualized EBITDA by the end of fiscal 2023. Building from the overwhelming success of Project Sunrise, Empire’s previous three-year strategy, the Company is well-positioned to accelerate a new ambitious growth plan. Empire is

Private Brand Takes Center Stage in Sobey’s New Project Horizon2021-09-15T09:39:56-04:00

COVID-19 Impact Speakers Announced for the Velocity Conference

[et_pb_section fb_built="1" _builder_version="4.4.9" custom_padding="0px||2px|||"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]As a follow up to the successful My Private Brand Webinar COVID-19 Leading with Private Brand we have added an on-demand track to the Velocity Global VIRTUAL conference agenda. The event which will be held August 4-5 will include a COVID-19 IMPACT VIRTUAL STAGE which features insights and

COVID-19 Impact Speakers Announced for the Velocity Conference2021-09-15T09:39:57-04:00

Chewy – Brand Manager, Private Label

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Dania Beach, FL Our Opportunity:Chewy is looking for a Brand Manager to join our Private Label Marketing Team based in Dania Beach, Florida. The ideal candidate will have a strong marketing background that leverages data and consumer insights to drive strategy, communication, and creative approach across all marketing channels.

Chewy – Brand Manager, Private Label2021-12-15T20:03:05-05:00

VELOCITY NEW PRESENTATION ALERT: How Aldi & Lidl are defining Private Brand in Europe.

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Today I am excited to announce a new session for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place in 13 days, August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Loe Limpens, Managing

VELOCITY NEW PRESENTATION ALERT: How Aldi & Lidl are defining Private Brand in Europe.2021-09-15T09:39:57-04:00

Trader Joe’s Committed to Changing Racist Branding

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Trader Joe's is eliminating the brand extensions of its iconic Private Brand that use names such as Trader José's, Arabian Joe's, and Trader Ming's that critics say are racist and "perpetuates harmful stereotypes." "We made the decision several years ago to use only the Trader Joe's name on

Trader Joe’s Committed to Changing Racist Branding2021-09-15T09:39:57-04:00

Metro Debuts Seasonal Magazine to Promote Private Brand

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Canadian grocer and Vertex Award winner Metro has introduced a new seasonal promotional magazine to support its private brand product launches and engage its shoppers. The 15-page publication includes a sneak peek at over 50 new private brand products launching this season as well as the 20 new

Metro Debuts Seasonal Magazine to Promote Private Brand2021-09-15T09:39:57-04:00

Boxed.com VP of Merchandising to Present at Velocity

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text admin_label="Text" _builder_version="4.4.7"]We are thrilled to announce Ankit Patel the VP, Merchandising for Boxed will present at Velocity: Global: the My Private Brand VIRTUAL conference, August 4-5. Tickets are going fast to the first-ever global private brand event. (And stay tuned for even more speakers from around the world and other

Boxed.com VP of Merchandising to Present at Velocity2021-09-15T09:39:57-04:00

Big Lots Appoints Jack Pestello as Chief Merchandising Officer

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Big Lots today announced that Jack Pestello has been appointed Executive Vice President, Chief Merchandising Officer of Big Lots, effective July 27, 2020. Mr. Pestello succeeds Lisa Bachmann who, as previously announced, will be retiring after a transition period. Mr. Pestello will report directly to Bruce Thorn, President and Chief Executive Officer of

Big Lots Appoints Jack Pestello as Chief Merchandising Officer2021-09-15T09:39:57-04:00

A Seat at the Table, Why Diversity Matters! Velocity Conference Preview

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Today I am excited to announce the next session of the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Inspired by the racial justice protests

A Seat at the Table, Why Diversity Matters! Velocity Conference Preview2021-09-15T09:39:57-04:00

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