Aldi Unleashes California Heritage Collection, Target Collaborates with Diane von Furstenberg + More News!

WATCH NOW! Welcome to the latest installment of Velocity This Week, where we dive deep into the vibrant universe of private, or retailer-owned brands. Get ready for an expedition through industry revelations that are defining the landscape of value and quality for discerning customers. In this episode, our host, Christopher Durham, president of

Aldi Unleashes California Heritage Collection, Target Collaborates with Diane von Furstenberg + More News!2024-02-23T15:11:00-05:00

HEB Commercial Features NBA Rookie Victor Wembanyana + Spartan Nash & Waitrose News

WATCH NOW! Welcome to Velocity This Week, where we dive into the latest news and insights from the world of retailer-owned brands. In this final edition for 2023, we'll explore some exciting developments in the industry, including HEB's new Spurs commercials featuring private brand, Waitrose's international private brand expansion, and Spartan Nash's "Our Family"

HEB Commercial Features NBA Rookie Victor Wembanyana + Spartan Nash & Waitrose News2023-12-18T18:54:44-05:00

SpartanNash Invests in Higher Education with Launch of Our Family Scholarship Program

Late last week SpartanNash announced its new Our Family 2023 Scholarship Program to support students making a positive difference in their communities. Developed in 1904, Our Family is the retailer's flagship Retail-owned Brand. Fans of the brand who live in one of the states the company serves are eligible to apply for a financial

SpartanNash Invests in Higher Education with Launch of Our Family Scholarship Program2023-05-01T20:26:51-04:00

SpartanNash Partners With Veteran and three-time Paralympian Melissa Stockwell

Michigan-based SpartanNash has announced the appointment of a new celebrity spokesperson for its Our Family private brand. Melissa Stockwell, a veteran and three-time medal-winning Paralympic triathlete has been signed to promote Our Family.The partnership, which runs now through the end of 2023, will include appearances and social media content created by Stockwell with topics including grocery shopping,

SpartanNash Partners With Veteran and three-time Paralympian Melissa Stockwell2022-05-03T15:13:58-04:00

SpartanNash Enhances Our Family Cheese Range

SpartanNash has given its Our Family Retail Brand (private brand) cheese products – including shreds, slices, snack bars, bites and parmesan – a new design and taste that are now available in the dairy section of SpartanNash-supplied retailers. “During the pandemic, Americans had to get creative to keep meals at home interesting. Given the

SpartanNash Enhances Our Family Cheese Range2022-02-28T17:14:40-05:00

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