Williams Sonoma Celebrates Summer with BBQ Sauce

Williams-Sonoma’s summer season is centered around outdoor cooking and bold-flavored, regionally-based barbecue food products. When the retailer decided to refresh its Retail-owned Brand range of barbecue sauces, they hired San Francisco-based agency, Pavement to bring to life each sauce’s specific flavor profile in an unpretentious and approachable manner. The solution features colorful typography and