Do you love pumpkin spice flavored foods? If your answer is yes, you are already qualified for this clever promotion meets side hustle. Online mag FinanceBuzz is looking to hire a Pumpkin Spice Pundit that will get paid to taste and evaluate all the fall-inspired Pumpkin spice private brand foods at Trader Joe's. The
Canadian retailer Loblaws continues to promote its private brand "no name" with a personality-filled Instagram account. The account brings to life the value-oriented brand that built on the last few years' promotions which included a subway takeover, taxi cab wraps, and tv commercials. View this post on Instagram A post shared
The 2022 Top Women in Store Brands nomination process is now open. Now in its 10th year, the awards program was established by Women Impacting Storebrand Excellence (WISE), a nonprofit professional development organization, and the private label trade magazine Store Brands. The deadline to enter is Friday, July 29. Nominations may be submitted by
Kroger and Bed Bath & Beyond today announced the launch of the retailer’s e-commerce experience. “When our customers think of food, they think of Kroger,” said Stuart Aitken, Kroger’s Senior Vice President and Chief Merchant & Marketing Officer. “And we’re more than just food. This collaboration expands our e-commerce selection, enabling our customers to send
The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Book your EARLY BIRD TICKET now to save up to $400 per ticket. EARLY BIRD PRICING ENDS MARCH 25, 2022. Running May 16-18, 2022, Velocity will be the first private brand event to return to in-person. Velocity will bring together
The national media continues its fascination with Retail Brands (private brand) with the new article from CNN Business “Why every Costco product is called 'Kirkland Signature” by Nathaniel Meyersohn. The piece takes a look at the history and mystery of Costco’s iconic Kirkland Signature brand.Why every Costco product is called 'Kirkland SignatureCostco's Kirkland Signature brand
We know that consumers care about the environment and enjoy the power they have in addressing environmental challenges. They do this by aligning themselves with brands that provide greener solutions. To most consumers, “greener solutions” means reducing plastic packaging.So where do you start with your brand?Plastic ReductionPlastic reduction can be as simple as ‘right sizing’
Late last week RETHINK Retail named the recipients of the 2022 Top Retail Influencers Award. Sponsored by Microsoft, the award recognizes academics, analysts, association leaders, industry experts, and media members who are at the forefront of retail industry thought leadership. This year’s honorees included Velocity Institute President Christopher Durham. “I am excited to be
Take a few moments and listen to this podcast interview Scott Curry of Chefs Best conducted with our president Christopher Durham on the Beyond the Shelf podcast What’s next for the private label industry with Christopher Durham of Velocity Institute The growing popularity and success of the private label industry are changing the way
Are you passionate about Retail Brand Sustainability? Are you or is there someone within your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and a mindset that drives private brand differentiation? If so, we invite you to speak at the RBI Sustainability Summit
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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