About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Target Launches First Organization Retail Brand, Brightroom

hoppers are gone, the gifts are (mostly) put away, the decorations are coming down … yep, it’s January — the perfect time for a home refresh. Starting the new year by getting your home in order can be therapeutic, but where to start, right? Target has got your back, with a new Retail Brand

Target Launches First Organization Retail Brand, Brightroom2022-01-05T20:11:40-05:00

YouTube Stars the Try Guys partner with Kroger for the Mystery Wheel Cooking Challenge

During this year’s holiday season Kroger and its Retail Brands (private brand) have continued their partnership with YouTube stars The Try Guys. Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang an often-chaotic group of guys who will try pretty much anything for the audience's entertainment. The YouTube video features an extra

YouTube Stars the Try Guys partner with Kroger for the Mystery Wheel Cooking Challenge2022-01-05T19:51:27-05:00

Waitrose Partners to Offer First Co-branded Recipe Box

Late last week UK grocer Waitrose announced a new partnership with Mindful Chef, making them the first supermarket to work with a recipe box service in the UK. The 12 week trial gives customers the opportunity to try a high quality recipe box service by the UK’s highest rated recipe box company

Waitrose Partners to Offer First Co-branded Recipe Box2022-01-04T16:04:07-05:00

The Home Depot: Director Brand Development & Marketing

POSITION PURPOSE The Director, Brand Development & Marketing will develop the overall direction and strategy within the Home Depot’s portfolio of Private Brands. You’ll lead Private Brand development and execution from concept through launch including brand governance, packaging development, online experience, in-store creative, and marketing campaigns. Ensuring consistent execution of brand standards through the

The Home Depot: Director Brand Development & Marketing2022-01-04T15:11:43-05:00

Investor Jana Pushes for Board seats at Treehouse

Activist investors Jana Partners is set to nominate two directors to the board of private brand food manufacturer TreeHouse Foods Inc. as they continue a strategic review. The New York-based firm, which now owns a 9.4% stake in the manufacturer, has identified two potential directors. Former TreeHouse executive Chris Sliva, who was also chief

Investor Jana Pushes for Board seats at Treehouse2022-01-04T20:11:38-05:00

Ethical spending hits record highs in UK

The UK ‘green pound’ has reached record levels, breaking through the £100 billion for the first time, with ethical consumer spending and finance in the UK amounting to £122bn but brand boycotts on ethical grounds have risen sharply to almost £4bn, up 18% in the year. According to the Co-op’s Ethical Consumerism Report which

Ethical spending hits record highs in UK2022-01-02T15:51:31-05:00

Waitrose – The Best Bit of Christmas!

During this festive season, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from UK grocer Waitrose. This year’s Christmas ad stars Scottish actress Ashley Jensen, showing that the best bit of Christmas is the food, especially when your mince pies are Heston’s and your

Waitrose – The Best Bit of Christmas!2021-12-22T10:46:45-05:00

The Home Depot: Manager Brand Development

Position Purpose: The primary responsibility is to build equity in The Home Depot’s Private Brand Portfolio. In addition, this position supports Private Brand growth strategies through all marketing vehicles and business resources representing millions of dollars in Home Depot sales. The Manager – Brand Development is responsible for: Ensuring consistent execution of brand standards

The Home Depot: Manager Brand Development2021-12-21T15:34:33-05:00

Winn-Dixie: Deck Your Carts this Holiday!

This time of year, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from Southeastern Grocers-owned Florida-based Winn-Dixie. The commercial features a humorous holiday jingle from ugly sweater-wearing associates.“Winn-Dixie is the most rewarding place to shop this holiday! Deck your carts this holiday with Winn-Dixie

Winn-Dixie: Deck Your Carts this Holiday!2021-12-22T10:49:31-05:00