About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

ALDI Offers BettaF! Sh Vegan Tuna Alternatives

100% vegetable, rich in proteins and based on algae: under the name "BettaF! Sh TU-NAH", German discounters ALDI Nord and ALDI SÜD are bringing sandwiches with vegan tuna substitutes to the snack shelf at the end of October. Behind this is the startup “BettaF! Sh”, which ALDI supported as part of the “TechFounders” accelerator funding

ALDI Offers BettaF! Sh Vegan Tuna Alternatives2021-10-21T16:07:13-04:00

Walgreens – Senior Manager, Owned Brand Insights

Job ID: 748184BR Location: 433 W VAN BUREN STREET, CHICAGO, IL Job Summary The Senior Manager of Owned Brand Insights partners with the Owned Brand (“OB”) Commercialization division and infuses a customer lens on business decisions that drive the Walgreens private label strategy. This role also manages and nurtures a team that creates, develops, and implements

Walgreens – Senior Manager, Owned Brand Insights2021-12-15T19:52:20-05:00

IKEA debuts SAGOSKATT Designed by Kids Soft Toys

Bird, Cat, Fried egg, Mermaid dog and Sandwich friends - these cuddly friends form IKEA’s new SAGOSKATT soft toy Retail Brand collection, designed by kids that participated in the retailer’s drawing competition. The Dodo Bird was designed by US winner, Nick! Available at IKEA US stores October 2021, IKEA will donate 100% of the

IKEA debuts SAGOSKATT Designed by Kids Soft Toys2021-10-20T18:08:08-04:00

Publix 4 Limited-Time Treats To Go Nuts Over

If you’re anything like the Publix Retail Brand team, you look forward to the surprise of limited-time private brand offerings. Whether it’s seasonally-inspired bakery treats or something else altogether, the retailer is always keeping their eyes open – looking for the latest and greatest products. Taking inspiration from some of the favorite flavors of

Publix 4 Limited-Time Treats To Go Nuts Over2021-10-20T17:50:24-04:00

Albertsons Retail Brands Portfolio Tops 25% Penetration

Yesterday, Albertsons Companies, Inc. reported results for the second quarter of fiscal 2021, which ended September 11, 2021. “We are pleased with our second-quarter results as we continue to execute our transformation strategy. The favorable consumer backdrop together with our focus on in-store excellence, accelerating our digital and omnichannel capabilities, increasing productivity, and strengthening

Albertsons Retail Brands Portfolio Tops 25% Penetration2021-10-19T20:39:48-04:00

U.S. House Committee ask Amazon’s Bezos to Prove He Didn’t Lie!

Five members of a congressional committee accused Jeff Bezos and Amazon executives of lying under oath, according to a Monday letter to Andy Jassy, who succeeded Bezos as CEO in July. The letter was signed by New York Democrat Jerrold Nadler, who chairs the Judiciary Committee, plus David Cicilline, D-R.I., who chairs the antitrust subcommittee, Ken Buck, R-Colo.,

U.S. House Committee ask Amazon’s Bezos to Prove He Didn’t Lie!2021-10-19T20:25:46-04:00

Join the Velocity Institute Now & Save 50%

Become a PRO or PLUS Member and Save 50% Since our launch almost a month ago the Velocity Institute (RBI) has grown exponentially. Retailers, Manufacturers and Solution Partner's have joined our ranks eager to create the future of Private Brand. The RBI platform embraces both in-person and virtual interaction to create the next generation

Join the Velocity Institute Now & Save 50%2021-10-18T15:11:13-04:00

Whole Foods Reveals Top 10 Food Trends for 2022

Today, Whole Foods Market global buyers and experts unveiled their top 10 anticipated food trends for 2022 in the retailer’s seventh-annual Trends predictions. Buzz-less spirits, yuzu, Reducetarianism and functional beverages made with prebiotics and botanicals are among the food influences expected to rise in popularity in the next year. Each year, a Trends Council of more than 50

Whole Foods Reveals Top 10 Food Trends for 20222021-10-18T14:56:29-04:00

Thrive Market Announces First Shoppable Cookbook

Last week online retailer Thrive Market unveiled their first shoppable healthy cookbook. With 60+ recipes featuring better-for-you, healthy ingredients and single touch “add to cart” QR codes, this cookbook is redefining what healthy cooking at home looks like—all in 30 minutes or less. The book titled, Healthy Living Made Easy, is exclusively available on ThriveMarket.com for

Thrive Market Announces First Shoppable Cookbook2021-10-18T14:56:21-04:00

Macy’s Commits to Retail Brand Sustainability

Late last week US department store retailer Macy’s introduced its 2020 Sustainability Report and of course Retail Brands played a significant role in the report. Highlights include: By 2025 the retailer expects to reduce water use by third-parties manufacturing Macy’s private brands by 25% against a 2019 baseline in areas of “high water stress.”

Macy’s Commits to Retail Brand Sustainability2021-10-18T08:05:10-04:00