About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Don’t worry, vehappy! EDEKA debuts vegan private brand

German supermarket the EDEKA group is expanding its private brand in an absolute growth market: Begining in April, thanks to the vegan, own brand vehappy, it will be colorful on the shelves of the EDEKA group. With bright packaging and plant-based content, the product line is aimed at all those who want to try new

Don’t worry, vehappy! EDEKA debuts vegan private brand2021-09-15T09:27:50-04:00

Chewy, Brand Manager

MPB Careers: Chewy, Brand Manager Dania Beach, FL 33004 Our Opportunity: Chewy is looking for a Brand Marketing Manager to join our Private Label Marketing Team based in Dania Beach, Florida. The ideal candidate is highly motivated, a self-starter and will have a strong marketing background that leverages data and consumer insights to drive strategy, communication and

Chewy, Brand Manager2021-12-15T20:02:04-05:00

John Lewis Designs ANYDAY Style & Value

This week British retailer John Lewis parent company of Waitrose announced plans to appeal to a broader group of shoppers and their wide range of needs with the launch of a new private brand called ‘ANYDAY’ spanning homeware, technology, baby care and baby clothing. The range will focus on delivering enhanced value in the products

John Lewis Designs ANYDAY Style & Value2021-09-15T09:27:51-04:00

300 FREE VIP TICKETS NOW AVAILABLE FOR THE MPB DESIGN SUMMIT

Today I am excited to announce that Gold Sponsor Marketing by Design (MBD) has graciously underwritten 300 FREE VIP tickets for our My Private Brand Design Summit live online May 12-13, 2021. The two half-day sessions will feature more than a dozen speakers, speed networking, and one-on-one video meetings. “We are excited to support the first-ever My Private

300 FREE VIP TICKETS NOW AVAILABLE FOR THE MPB DESIGN SUMMIT2021-09-15T09:27:51-04:00

Amazon Launched New Brand – Aplenty

Amazon said Monday that it has launched a new food private brand, Aplenty. The brand will include snack items like pita chips, crackers and cookies, as well as condiments, frozen foods and pantry staples. Over the next year, the retailer plans to grow the brand with hundreds of Aplenty products, including sweets, cookies, salty snacks,

Amazon Launched New Brand – Aplenty2021-09-15T09:27:51-04:00

Waitrose and John Lewis introduce The Levantine Table

Waitrose is launching its biggest private brand range of 2021, inspired by the diverse and vibrant culture of the Levant, the region of the Middle East that stretches along the sunny shores of the eastern Mediterranean focussing on the cuisines of Israel, Jordan, Lebanon, Palestine, Syria, Turkey and Cyprus. The Levantine Table range will arrive

Waitrose and John Lewis introduce The Levantine Table2021-09-15T09:27:51-04:00

Amazon – Sr. Product Manager – Private Label Home

MPB Careers: Amazon - Sr. Product Manager - Private Label Home Job ID: 1511950 | Amazon.com Services LLC Apply now DESCRIPTION Do you have a passion for products? Do you have proven analytical capabilities, exceptional communication, project management skills, and the ability to multi-task and thrive in a fast-paced environment? If yes, we need you

Amazon – Sr. Product Manager – Private Label Home2021-12-15T20:02:06-05:00

Albertsons and Ahold Delhaize Build Inclusive Cultures

Two of the nation’s largest Private Brand food retailers — Albertsons and Ahold Delhaize USA — are taking strategic approaches to embedding diversity, equity and inclusion into their cultures. Speakers from those retailers outlined each company’s process at the My Private Brand Diversity Summit. Albertsons Aims to Be Change Agent “Our company is doing a

Albertsons and Ahold Delhaize Build Inclusive Cultures2021-09-15T09:27:51-04:00

Albertsons Introduces Kalyana Sustainable Private Brand Wine

Albertsons announced this week the introduction of Kalyana sustainable wines to its growing lineup of sustainable private brand products. Kalyana wines are crafted from select vineyards and grapes grown in California’s beautiful and diverse Central Coast. Both the vineyards and the winery are certified sustainable by the Certified California Sustainable Winegrowing Alliance (CSWA). CSWA has

Albertsons Introduces Kalyana Sustainable Private Brand Wine2021-09-15T09:27:51-04:00

The Home Depot – Senior Director, Product Engineering

Position Purpose: The Product Engineering Senior Director will be responsible for managing and interfacing with global manufacturers and global contract designers in order to drive engineering for the private brand products. This will include setting requirements, specifications, and testing protocols for new products, re-engineering programs, and New Product Introductions. In addition to leading and managing

The Home Depot – Senior Director, Product Engineering2021-12-15T20:02:07-05:00