About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

New Survey Reveals Ongoing Pandemic Hits Moms Hard

The ongoing pandemic continues to impact families across the country, but its lasting effects on women, especially new moms with infants and toddlers, are still being measured. Moms are often the keeper of their families’ emotional well-being, but how has the ongoing COVID-19 pandemic taken its toll on moms of babies and toddlers one year

New Survey Reveals Ongoing Pandemic Hits Moms Hard2021-09-15T09:27:54-04:00

The Home Depot – Senior Manager, Brand Development

MPB: The Home Depot - Senior Manager, Brand Development POSITION PURPOSE The Senior Manager, Brand Development will develop the overall direction and strategy within The Home Depot’s portfolio of Private Label Brands. You’ll help guide Private Brand development and execution from concept through launch including brand governance, packaging development, online experience, in-store creative, and marketing

The Home Depot – Senior Manager, Brand Development2021-12-15T20:02:11-05:00

Bamboo Rose Partners to Unite Product Development with Sustainability Goals

Boston-based Bamboo Rose and packaging consultancy Sun Strategy announced today a partnership to provide sustainable, transparent packaging to clients in food retail and manufacturing industries. Uniting Sun Strategy's consulting services and software capabilities with Bamboo Rose's PLM and Sourcing applications will integrate packaging design and artwork for private brand products directly into a fluid, automated

Bamboo Rose Partners to Unite Product Development with Sustainability Goals2021-09-15T09:27:54-04:00

Hg sells Trace One to Symphony Technology Group

Hg, Europe’s leading software investor, today announces that it has entered into an agreement to sell its investment in Trace One to Symphony Technology Group (“STG”), a Palo Alto-based private equity firm focused on investing in the software, data analytics, and software-enabled technology services sectors. This proposed sale is subject to French Workers’ Council consultations

Hg sells Trace One to Symphony Technology Group2021-09-15T09:27:54-04:00

Lidl US Private Brands Win 11 Medals At NY International Beer Competition

Discount German grocer Lidl took home more than 10 medals in this year's New York International Beer Competition for its exclusive, private brand beers. Its Perlenbacher brand also won Germany Pilsner Brewery of the Year. Lidl's award-winning beers are priced on average at less than $8 per pack, proving that you don't have to spend an

Lidl US Private Brands Win 11 Medals At NY International Beer Competition2021-09-15T09:27:54-04:00

Trader Joes Sweetens Life with Creamed Multi-Floral New Zealand Honey

With the popularity of sugar alternatives on the rise, honey—already a classic pantry staple—is having an extra-sweet moment in the spotlight. Trader Joe's currently offers some fantastic honey, but they haven’t offered a creamed honey in quite some time. So, when the Buyer stumbled upon an opportunity to do so, she pounced—or stung, as it

Trader Joes Sweetens Life with Creamed Multi-Floral New Zealand Honey2021-09-15T09:27:54-04:00

Ocado Gives Private Brand a Sustainable Refresh

British online retailer Ocado.com has launched a major refresh of its private brand, part of the retailer’s wider rebrand from green ‘apple’ to purple ‘grape’. The newly refreshed range includes new products, enhanced sustainability credentials, including 27 tons less plastic and the removal of 9 million non-essential packaging components, based on sales in 2020, as

Ocado Gives Private Brand a Sustainable Refresh2021-09-15T09:27:54-04:00

Bed Bath & Beyond Launches Nestwell to Rest Well

While the pandemic has Americans cloistered in their homes, the bedroom has become the retreat of choice for many. According to the recent “The Way We Nest” study conducted by Bed Bath & Beyond, 80% of Americans surveyed say their bed is their happy place and 76% view the bedroom as their sanctuary. Even as

Bed Bath & Beyond Launches Nestwell to Rest Well2021-09-15T09:27:54-04:00

Boots Reveals Collagen Private Brand Beauty Collection

Ingredient-led skincare is shaping the beauty landscape and with customers always on the hunt for the next big thing, Walgreens-owned Boots UK is paving the way with its latest private brand skincare launch. Introducing Boots Collagen – the latest innovation from Boots, offering high-performance ingredient-led skincare at an affordable price. Containing the on-trend ingredient, Collagen,

Boots Reveals Collagen Private Brand Beauty Collection2021-09-15T09:27:54-04:00

Circle K – Private Brands Product Manager

MPB Careers: Circle K - Private Brands Product Manager JOB DESCRIPTION As a member of our team, you’ll be responsible for helping to create a range of differentiated products throughout our market. The Private Brand team is developing, sourcing, and maintaining a portfolio of products across our stores. The Private Brand team is responsible for

Circle K – Private Brands Product Manager2021-12-15T20:02:13-05:00