Jeff Bezos Final Share Holder Letter, “Create More Than You Consume.”
In 1997, Amazon CEO Jeff Bezos wrote his first letter to shareholders and began a tradition that would be emulated by startup CEOs for years to come. Bezos' original letter presented a bold vision for the evolving retailer: a relentless focus on customers above all else, and prioritization of reinvestment over short-term shareholder returns. With




