About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2021 European Private Label Award Winners Announced

The winners of the 2021 European Private Label Awards have been announced, with retailers from Germany, Italy, the Netherlands, Denmark, Finland, Portugal, and the Baltic region taking the top honors across 14 award categories. The Awards, which are organized by ESM: European Supermarket Magazine, celebrate excellence in-store brand innovation, and are open to both retailers

2021 European Private Label Award Winners Announced2021-09-15T09:27:55-04:00

CBX Software Becomes First Supply Chain Management Company to Interface with Amfori

Supply chain management software provider  CBX Software, has officially become the first supplier management software company to develop the database interface with Amfori, the leading global business association for open and sustainable trade. The interface is projected to offer key opportunities for retailers operating in the European Union that are looking for agile supply chain software,

CBX Software Becomes First Supply Chain Management Company to Interface with Amfori2021-09-15T09:27:55-04:00

Veloicty Talks with Kieran Best, Woolworths Australia

Welcome Velocity Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week's episode features my conversation with Kieran Best Supplier Relations Manager at the largest supermarket retailer in Australia Woolworths.My Private Brand

Veloicty Talks with Kieran Best, Woolworths Australia2023-02-16T08:26:09-05:00

Rewe Germany Reimagines JA!

Rewe Group Germany's iconic private brand ja! has undergone a transformation with agency Hajok Design giving more than 800 items in the brand a cheerful and high-quality redesign. In 1982 the Rewe private label became ja!. It was launched with the aim of offering good quality at a reasonable price, attracting customers who shop at

Rewe Germany Reimagines JA!2021-09-15T09:27:55-04:00

Walmart Enlists Designer Brandon Maxwell to Elevate Private Brand Fashion

Today, Walmart announced that acclaimed American fashion designer Brandon Maxwell is collaborating with the retailer as Creative Director for Free Assembly and Scoop, its exclusive, elevated fashion brands. This collaboration is a first for Walmart’s private brand apparel business, which has successfully expanded its assortment to include quality, on-trend, and accessible fashion to help customers

Walmart Enlists Designer Brandon Maxwell to Elevate Private Brand Fashion2021-09-15T09:27:55-04:00

The National Grocers Association Picks a Fight with Private Brand & Big Retail

The National Grocers Association (NGA), the trade association representing the independent supermarket industry, outlined today how big box stores and e-commerce giants have used their influence during the pandemic to further disadvantage independent grocery stores and the communities they serve through economic discrimination. The NGA released a white paper that takes a bold swipe at the largest retailers

The National Grocers Association Picks a Fight with Private Brand & Big Retail2021-09-15T09:27:55-04:00

Target Crafts Yet Another New Private Brand Mondo Llama

Introducing Mondo Llama, a new Target private brand with nearly 400 colorful arts and crafts items to help cultivate your creativity - their first new private brand in the crafting industry in over a decade. With everything from paint sets and canvases to crafting supplies and drawing kits, there’s fun to be had for adults

Target Crafts Yet Another New Private Brand Mondo Llama2021-09-15T09:27:55-04:00

My Private Brand Design Summit Call for Speakers

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Are you passionate about Private Brand Brand and Package Design? Are you or is there someone within your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and

My Private Brand Design Summit Call for Speakers2021-09-15T09:27:56-04:00

Waitrose Duchy Organic reaches £30m donations for The Prince of Wales’s Charitable Fund

Waitrose has revealed its organic private brand range, Waitrose Duchy Organic,  has generated over £30m for The Prince of Wales’s Charitable Fund, since the brand was licensed exclusively to Waitrose just over a decade ago. Sales from the Waitrose Duchy Organic range provide an annual donation to The Prince of Wales’s Charitable Fund (PWCF), with the latest annual donation

Waitrose Duchy Organic reaches £30m donations for The Prince of Wales’s Charitable Fund2021-09-15T09:27:56-04:00

Casey’s General Stores Reports Strong Private Brand Growth

Last week Midwestern convenience store chains Casey’s General Stores, Inc. announced financial results for the three and nine months ended January 31, 2021. Third Quarter Key Highlights Casey's private label surpassed 3% of grocery and other merchandise share at quarter's end. Diluted EPS of $1.04 compared to $0.91 for the same period a year ago,

Casey’s General Stores Reports Strong Private Brand Growth2021-09-15T09:27:56-04:00