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About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Ikea launches its Sixth Art Event

The sixth IKEA Art Event is a private brand limited collection that’s all about the magic that happens when the line between art and functional design blurs. This range of home furnishings presents an ingenious perspective on everyday things, inviting the wonder and curiosity sparked by art right into your home. For the new collection,

Ikea launches its Sixth Art Event2021-09-15T09:27:53-04:00

Boxed – Prince & Spring Packaging Designer

Prince & Spring Packaging Designer New York, NY All about these Boxed Boxes! Boxed was launched in our CEO’s garage in 2013 by our four founders; an eclectic group of experienced tech pioneers. They had a simple idea: to make shopping for bulk-sized products easy, convenient and fun. Today, we deliver a first-class e-commerce experience

Boxed – Prince & Spring Packaging Designer2021-12-15T20:02:10-05:00

Waitrose launches UKs First Private Brand Compostable Coffee Capsules

Polly Astbury, Waitrose Coffee Buyer In a UK supermarket first, Waitrose will start replacing coffee capsules with a home compostable alternative, saving millions of capsules from landfills. The previous capsules were made from mixed materials (polypropylene with an aluminum lid) which were difficult to separate for recycling. Now, the retailer will sell coffee

Waitrose launches UKs First Private Brand Compostable Coffee Capsules2021-09-15T09:27:53-04:00

Bed Bath & Beyond Hires Jill Pavlovich And Jake Griffith To Accelerate Growth

Bed Bath & Beyond has named Jill Pavlovich as Senior Vice President, Digital Commerce and Jake Griffith as Vice President, Product Management, effective April 4, 2021. Ms. Pavlovich and Mr. Griffith will report to Rafeh Masood, Bed Bath & Beyond's Executive Vice President and Chief Digital Officer, strengthening the retailers's digital leadership team as it continues to drive rapid growth

Bed Bath & Beyond Hires Jill Pavlovich And Jake Griffith To Accelerate Growth2021-09-15T09:27:53-04:00

7-Eleven Brighten Up Spring With Private Brand Treats

Just in time for Spring, the largest convenience retailer 7-Eleven has introduced a seasonal collection of 7-Select private brand treats. The cookies, snacks and candies, ideal for a grab-and-go treat or to save as fun and colorful Easter basket fillers. Colorful decorated cookies, gummi candies and pretzels are available for a limited time. They include:

7-Eleven Brighten Up Spring With Private Brand Treats2021-09-15T09:27:53-04:00

Lassonde appoints to become Vincent Timpano President and CEO

Late last week Private brand beverage manufacturer Lassonde Industries Inc. announced today that profit attributable to the Company’s shareholders for fiscal 2020 was up 35.9%. Lassonde posted sales of $1,980.9 million in 2020, up 18.0% from $1,678.3 million in 2019. Excluding the $175.4 million in sales from Sun-Rype, an entity acquired on January 3, 2020,

Lassonde appoints to become Vincent Timpano President and CEO2021-09-15T09:27:53-04:00

Private Brand Leads New Sustainability Commitment from Aldi

Earlier this month discount grocer ALDI committed to a new sustainability charter to demonstrate its commitment to protecting the planet’s resources and ecosystems with a series of initiatives that will be achieved between now and 2030. The bold approach highlights commitments to lower greenhouse gases, reduce food and operational waste, improve packaging and source responsibly.

Private Brand Leads New Sustainability Commitment from Aldi2021-09-15T09:27:53-04:00

New Survey Reveals Ongoing Pandemic Hits Moms Hard

The ongoing pandemic continues to impact families across the country, but its lasting effects on women, especially new moms with infants and toddlers, are still being measured. Moms are often the keeper of their families’ emotional well-being, but how has the ongoing COVID-19 pandemic taken its toll on moms of babies and toddlers one year

New Survey Reveals Ongoing Pandemic Hits Moms Hard2021-09-15T09:27:54-04:00

The Home Depot – Senior Manager, Brand Development

MPB: The Home Depot - Senior Manager, Brand Development POSITION PURPOSE The Senior Manager, Brand Development will develop the overall direction and strategy within The Home Depot’s portfolio of Private Label Brands. You’ll help guide Private Brand development and execution from concept through launch including brand governance, packaging development, online experience, in-store creative, and marketing

The Home Depot – Senior Manager, Brand Development2021-12-15T20:02:11-05:00

Bamboo Rose Partners to Unite Product Development with Sustainability Goals

Boston-based Bamboo Rose and packaging consultancy Sun Strategy announced today a partnership to provide sustainable, transparent packaging to clients in food retail and manufacturing industries. Uniting Sun Strategy's consulting services and software capabilities with Bamboo Rose's PLM and Sourcing applications will integrate packaging design and artwork for private brand products directly into a fluid, automated

Bamboo Rose Partners to Unite Product Development with Sustainability Goals2021-09-15T09:27:54-04:00