About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Kroger Private Brands Grow to $26.2 billion in sales

Late last week America's largest traditional grocer Kroger reported its Q4 2020 Results – in an Earnings Call led by Chairman and CEO Rodney McMullen. Private Brand once again took center stage as one of the retailer's 4 competitive moats, seamless, personalization, fresh, and “our brands”. CEO Rodney McMullen spoke optimistically about the results "Kroger

Kroger Private Brands Grow to $26.2 billion in sales2021-09-15T09:27:57-04:00

Bed Bath & Beyond Reveals Plans for 8 New Private Brands In 2021

Bed Bath & Beyond announced yesterday the biggest change in its product assortment in a generation, with plans to launch at least eight new Private Brands in fiscal 2021, with six of these being launched sequentially in the first six months of the fiscal year.  Marking another major step in its recently announced comprehensive growth

Bed Bath & Beyond Reveals Plans for 8 New Private Brands In 20212021-09-15T09:27:57-04:00

7-Eleven Launch Serafina Sparkling Mineral Water,

Looking for a bubbly, better-for-you beverage to quench your thirst? Look no further than 7‑Eleven's new private brand sparkling water – Serafina. Imported from Italy, the sparkling mineral water brand was created exclusively for 7‑Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger with an SRP of $1.79 per 16.9-ounce bottle. For a limited

7-Eleven Launch Serafina Sparkling Mineral Water,2021-09-15T09:27:57-04:00

My Private Brand Talks with Rich Honiball, EVP / Global Chief Merchandising & Marketing Officer, Navy Exchange

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.2" background_size="initial" background_position="top_left" background_repeat="repeat"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week's episode features my conversation with Rich

My Private Brand Talks with Rich Honiball, EVP / Global Chief Merchandising & Marketing Officer, Navy Exchange2021-09-15T09:27:57-04:00

Rite Aid Expands Commitment to Improving Chemical Management and Product Safety

Rite Aid today announced expanded commitments to reduce toxic chemicals in the products it sells, doubling down on its efforts to ensure clean, safe product ingredients as part of the company's RxEvolution strategy. Rite Aid's commitment to improving chemical management and product safety directly aligns with the retailer's objective to help customers achieve whole health.

Rite Aid Expands Commitment to Improving Chemical Management and Product Safety2021-09-15T09:27:57-04:00

TreeHouse Foods Announces Agreement with JANA Partners

TreeHouse Foods announced this week an agreement with JANA Partners LLC, which owns approximately 7.4% of the outstanding shares of TreeHouse's common stock, pursuant to which TreeHouse will appoint to its Board of Directors, effective March 2, 2021, two new independent directors: John P. Gainor Jr. and Kenneth I. Tuchman. Gary D. Smith, Chairman of the Board

TreeHouse Foods Announces Agreement with JANA Partners2021-09-15T09:27:58-04:00

Target Private Brands Lead Record Results

Today Target highlighted the strategic importance of private brand in its fourth-quarter and full-year 2020 results. The retailer reported an increase of $15.3 billion in annual sales, a 19.8% jump in full-year sales to $92.4 billion. In private brands, Christina Hennington, Target's chief growth officer, said the Target private brand portfolio represents a third of

Target Private Brands Lead Record Results2021-09-15T09:27:58-04:00

U.S. Nonwovens Rebrands as Radienz Living

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.9.0" background_size="initial" background_position="top_left" background_repeat="repeat"]U.S. Nonwovens, a North American manufacturer of home and personal care products for the private label and branded markets, announced this week that it has rebranded as Radienz Living. The company, which is headquartered in Melville, NY, operates with more than

U.S. Nonwovens Rebrands as Radienz Living2021-09-15T09:27:58-04:00

MPB Diversity Summit Presentations Now Available FREE On Demand

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.9.0" _module_preset="default" hover_enabled="0" sticky_enabled="0"]If you missed last week's groundbreaking  My Private Brand Diversity Summit the sessions are now available on-demand for FREE courtesy of Gold Sponsor Marketing by Design (MBD). The event brought together more than 300 attendees from 11 countries around the world. The presentations

MPB Diversity Summit Presentations Now Available FREE On Demand2021-09-15T09:27:58-04:00

Marks & Spencer Sets New Denim Sustainability Standards

M&S has started switching all denim to more sustainable indigo dyes including nearly 50% of the new range, which also uses 86% less water* compared to the industry average for denim finishing, and 100% responsibly sourced cotton. The new sustainability features are brought to life in the marketing campaign for its stylish Spring/Summer denim range.

Marks & Spencer Sets New Denim Sustainability Standards2021-09-15T09:27:58-04:00