1. Futureproof Foods From immune defense to mood management, consumers are increasingly looking for flavor and functionality in their favorite foods and beverages, especially as the nation continues to navigate a public health crisis. As "futureproofing" and "biohacking" trends continue to accelerate in 2021, shoppers can expect to see more foods with added benefits to support immune
Waitrose has launched an Alp Blossom cheese that’s as pretty as it is tasty. The cheese is adorned in a special wrapping made from edible alpine flowers, making it a show-stopping centerpiece for a Christmas cheeseboard. The cheese, which has a rich and nutty taste with a luxuriously smooth, creamy texture, is produced in the
Walmart and TikTok announced today they are partnering on the first pilot test of a new shoppable product experience on TikTok. During a Walmart Livestream, TikTok users will be able to shop from Walmart fashion products in a pilot of TikTok’s new “shoppable product.” So, what does this mean for Walmart shoppers? During a Walmart
Amazon Fashion has launched a new private brand concept ‘Made For You,’ a new way to shop for the perfect custom fit tee created using your measurements and style in “size you.” The virtual tool, available on the Amazon app, lets users choose from a selection of two fabrics. Then users customize the T-shirt by selecting from
According to a press release from Green America and the Environmental Investigation Agency Trader Joe’s ranks poorly among U.S. grocery stores when it comes to both ethical chocolate (in terms of child labor and deforestation concerns) and super-pollutant hydrofluorocarbons (HFCs) used as refrigerants. A new push by the groups tackles both issues in a bid
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]For Williams-Sonoma, and their customers, the arrival of the holidays means the return of their signature private brand holiday confections. Packaged in vintage-inspired tins, the Williams-Sonoma confections are often listed as top sellers at year’s end. The collectible tins have been
TreeHouse Foods announced today that it has published its 2020 Environmental, Social & Governance (ESG) Report, which builds on the private brand manufacturer's previous Sustainability reports, and highlights their accomplishments and the ways in which it is enabling progress and sustainable growth in the communities it serves. The report also addresses TreeHouse's goals for the
British retailer Tesco has removed over 20 million pieces of plastic from this year’s Christmas private brand range. Crackers, lights, cards, and puddings (desserts) have all been produced using less single-use plastic: Tesco’s private brand crackers are plastic-free for the first time – they will include non-plastic presents and are now sold without plastic in
[et_pb_section fb_built="1" _builder_version="4.7.6" _module_preset="default"][et_pb_row _builder_version="4.7.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.7.6" _module_preset="default"][et_pb_text _builder_version="4.7.6" _module_preset="default"]This post was originally published on Walmart's official blog by William White, Chief Marketing Officer, Walmart U.S. Every day, we welcome shoppers of diverse backgrounds and walks of life into our stores and clubs. Not only do we want shoppers to feel safe and comfortable
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.6" background_size="initial" background_position="top_left" background_repeat="repeat"]PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, two independent colors that highlight how different elements come together to support one another, best express the mood for Pantone Color of the Year 2021. Practical and rock solid but at the same
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2025 | Velocity Institute
