Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Vertex Awards Early Bird Ends Today – Save $100 Now!

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.6" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||0px|||"]Don't miss out on the best price to enter The Vertex Awards. Now in its 8th year, The Vertex Awards exists as a way to celebrate innovation and honor excellence in private brand packaging design around the globe. The Vertex

Vertex Awards Early Bird Ends Today – Save $100 Now!2021-09-15T09:28:10-04:00

Petco Celebrates the Holidays With Matching Pajamas

San Diego, California based pet retailer Petco is helping pet owners celebrate the holidays with three different matching pajama sets for adults ($22), children ($18), and dogs ($15) in their Holiday Tails private brand winter collection. The festive designs include snowflake, red and black tartan, and a multi-colored holiday-themed set with candy canes, gingerbread men,

Petco Celebrates the Holidays With Matching Pajamas2021-09-15T09:28:10-04:00

Amazon Bans Toxic Chemicals & Plastics in Food Packaging

Late last week Amazon announced that it will ban certain toxic chemicals and plastics in the food packaging materials used for its Amazon Kitchen private brand. Toxic chemicals PFAS (per- and polyfluoroalkyl substances), phthalates, BPA (bisphenol A) and other bisphenols, and the plastics polyvinyl chloride (PVC), polystyrene (PS), and expanded polystyrene (EPS) are now restricted in certain

Amazon Bans Toxic Chemicals & Plastics in Food Packaging2021-09-15T09:28:10-04:00

Whole Foods Ups Its Coffee Standards.

Mitchell Madoff, Vice President Exclusive Brands at Whole Foods Market This post comes from Mitchell Madoff, Vice President Exclusive Brands at Whole Foods Market it was originally published on Linkedin. At Whole Foods Market, we know our customers care about where their food comes from and how it’s grown. We want customers to

Whole Foods Ups Its Coffee Standards.2021-09-15T09:28:10-04:00

A Private Brands Opportunity With Big Potential

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.4" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" sticky_enabled="0"]This guest post comes from Doug Baker, Vice President, Industry Relations, FMI. As private brands grow into robust brands in their own right, it’s more important than ever to get the word out to shoppers. That’s why FMI recently

A Private Brands Opportunity With Big Potential2021-09-15T09:28:10-04:00

Marjorie Murphy joins Equator Design as VP

This week, agency Equator Design announced the appointment of Marjorie Murphy to the role of VP of Client Service UK/IE/Aus & Global Strategy Director. The announcement comes as the Vertex award-winning agency makes shifts in senior management – along with Marjorie Murphy’s appointment, Matt Caldwell has taken the helm as MD. Having worked with Equator

Marjorie Murphy joins Equator Design as VP2021-09-15T09:28:11-04:00

Public Goods – Product Development Manager

MPB Career: Public Goods - Product Development Manager San Francisco, CA We are actively expanding the scope and scale of products at Public Goods to include more healthy and affordable options in our grocery category! You will: Be responsible for end-to-end Grocery category product development. You will work with cross-functional partners for milestone ownership and

Public Goods – Product Development Manager2021-12-15T20:02:40-05:00

Vertex Awards Early Bird Ends Tuesday December 15!

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||0px|||"]Don't miss out on the best price to enter The Vertex Awards. Now in its 8th year, The Vertex Awards exists as a way to celebrate innovation and honor excellence in private brand packaging design around the globe. The Vertex

Vertex Awards Early Bird Ends Tuesday December 15!2021-09-15T09:28:11-04:00

Waitrose Releases 2021 Food & Drink Report

Released late last week, the Waitrose Food & Drink Report 2021 is based on wide-ranging new OnePoll research of 2000 people across Britain - not just Waitrose shoppers. Research is supported by insights from Waitrose food, drink, and retail experts, as well as from Waitrose shoppers. It is backed up with sales data from millions

Waitrose Releases 2021 Food & Drink Report2021-09-15T09:39:36-04:00

Dollar Tree – Packaging & Product Designer

MPB Careers: Dollar Tree - Packaging & Product Designer 500 Volvo Parkway Chesapeake Virginia Job Description Dollar Tree is seeking a full-time, in-house designer to join a highly creative and adaptable team, working on a wide variety of project types across various categories. If you are passionate about contributing to an engaging customer experience through

Dollar Tree – Packaging & Product Designer2021-12-15T20:02:41-05:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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