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Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Vertex Awards Standard Entry Ends Friday!

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" custom_margin="|auto||48px||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.4" background_size="initial" background_position="top_left" background_repeat="repeat"]The 8th Annual Vertex Awards competition is now open for entries. The Vertex Awards is the first and only global competition devoted exclusively to private band packaging design. It is open to the international community involved in the creation and marketing of

Vertex Awards Standard Entry Ends Friday!2021-09-15T09:28:06-04:00

Sainsbury’s Redesigns SO Organic

UK grocer Sainsbury’s and London based design agency BrandMe have introduced a redesign of the iconic early 2000s, Sainsbury’s SO Organic brand design. The updated design brings a strong tone of voice to stand out from the crowd. The new identity-led redesign focuses on building an enticing brand experience, encouraging consumers to get back in

Sainsbury’s Redesigns SO Organic2021-09-15T09:28:07-04:00

Kroger Named to Dow Jones Sustainability North America Index

For the eighth year in a row America's largest traditional grocer, Kroger has been named to the Dow Jones Sustainability North America Index. The Index is designed to recognize companies that are committed to sustainable business practices. The index consists of North American companies that Sustainable Asset Management determines are leaders. Members are the top

Kroger Named to Dow Jones Sustainability North America Index2021-09-15T09:28:07-04:00

Walgreens – Assoc Manager Owned Brand Commercialization

MPB Careers: Walgreens - Assoc Manager Owned Brand Commercialization Job ID 519000BR Location 200 WILMOT RD , DEERFIELD, IL Job Summary Provides support to the manager for end-to-end customer-led strategic owned brand new product development process inclusive of product knowledge, financial business case viability and category collaboration. Tracks and identifies product optimization based on consumer response

Walgreens – Assoc Manager Owned Brand Commercialization2021-12-15T20:02:33-05:00

The Inaugural Episode of My Private Brand Talks features Brandon Wehmeyer of Boxed

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.7" background_size="initial" background_position="top_left" background_repeat="repeat"]  Welcome to the inaugural episode of My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This first

The Inaugural Episode of My Private Brand Talks features Brandon Wehmeyer of Boxed2021-09-15T09:28:07-04:00

Target – Director Brand Management

MPB Careers: Target - Director of Brand Management job id: r0000116272 job family: merchandising process & operations schedule: full time location: 33 s 6th st, Minneapolis, Minnesota, united states, 55402-3601; Description:About Us: Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.At the heart of one of the world’s best-loved and most recognizable

Target – Director Brand Management2021-12-15T20:02:34-05:00

My Private Brand Diversity Summit Call for Speakers

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Are you passionate about Private Brand and Diversity? Are you or is there someone within your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and a mindset

My Private Brand Diversity Summit Call for Speakers2021-09-15T09:28:07-04:00

Waitrose Reveals Seaweed Will Be the Superfood Of 2021

Waitrose reveals seaweed is set to be the must-have ingredient of 2021 - with sales up 23% when compared to last year and up an impressive 71% increase when compared to 2018. Flavor-filled and versatile, seaweed is fast-becoming a store cupboard staple for scratch cooks. As well as being used as a fragrant garnish for noodle dishes,

Waitrose Reveals Seaweed Will Be the Superfood Of 20212021-09-15T09:28:07-04:00

CVS Invites Shoppers to Pick the “Best of our Brands”

CVS Pharmacy has invited its customers to weigh in on their favorite Private Brand products. The retailer has introduced its inaugural Best of Our Brands awards, which allows shoppers to vote online for their preferred beauty, snack, and health/wellness private brand products. Voting is open through January 24 in 13 categories. Categories include Favorite Immunity

CVS Invites Shoppers to Pick the “Best of our Brands”2021-09-15T09:28:07-04:00

Aldi UK Launches Resolutionary Healthy Meals

Aldi is making 2021 January slimming plans easier and more affordable. In a bid to support shoppers’ New Year resolutions, the grocer has extended its SlimWell private brand range, introducing new, tasty and exciting dishes, including a Sausage and Bean Casserole and healthy chips. On shelves from January 1st, Aldi’s SlimWell private brand is low-calorie yet high in

Aldi UK Launches Resolutionary Healthy Meals2021-09-15T09:28:07-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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