About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Waitrose Relaunches ECOlogical Private Brand

Waitrose is relaunching ECOlogical - its eco-friendly household cleaning private brand range - with packaging improvements that will save an estimated 4.1 tons of virgin plastic a year. The line of 17 naturally derived products, made exclusively in the UK, will see Waitrose use innovative recovered and recycled ‘Ocean Bound Plastic’ in some of the

Waitrose Relaunches ECOlogical Private Brand2021-09-15T09:39:39-04:00

Wawa Celebrates the Holidays With Beer Collaboration

Even 2020 can’t stop Wawa and 2SP Brewing Company from continuing the tradition of brewing collaborative limited-edition beers just in time for the holiday season. Back for its third year, the private brand collaboration between 2SP Brewing Company’s Head Brewer, Bob Barrar, and Wawa’s Manager of Concept Development and “coffee guru,” Michael McLaughlin, brings about

Wawa Celebrates the Holidays With Beer Collaboration2021-09-15T09:39:39-04:00

Lowes Foods / MDI – Director of Private Brands

MPB Careers: MDI - Director of Private Brands Job Locations: US-NC-Hickory Requisition ID: 2020-54701 # of Openings: 1 Category: Marketing Company: MDI Position Type: Regular Full-Time Overview Responsible for Private Brands at MDI including Broker management, Brand management, Department coordination, DSD, Funding management, pricing, promotion, product assortment, and placement. Accountable for budgeted sales and gross

Lowes Foods / MDI – Director of Private Brands2021-12-15T20:02:43-05:00

The 8th Annual Vertex Awards Opens for Entries

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Since 2012, The Vertex Awards has honored innovative private brand design that demonstrates groundbreaking solutions to consumer problems. We have proved that strategic and beautiful creative execution can produce extraordinary results. The 8th Annual Vertex Awards competition is now open for entries. The

The 8th Annual Vertex Awards Opens for Entries2021-09-15T09:39:39-04:00

Walgreens New Loyalty Program Rewards Private Brand Shoppers

Walgreens today announced the launch of myWalgreens, a complete reinvention of its customer loyalty program to offer customers extensive new benefits, including the fastest same-day retail pickup offering available today. Customers can now shop online and on a fully-redesigned mobile app for health and wellness items, and then pick them up in the store, curbside,

Walgreens New Loyalty Program Rewards Private Brand Shoppers2021-09-15T09:39:39-04:00

Staples – Senior Manager, Own Brand Management

MPB Careers: Staples - Senior Manager, Own Brand Management Function: Merchandising/Buying Location: United States-Massachusetts Framingham, MA US Date posted: 11/4/2020 2:06:37 AM Type: Full-time Permanent / Contract: Regular Job number: 1141858 The safety and security of our associates and applicants are our top priorities as we navigate the spread of the Coronavirus (COVID-19) and its impact on our work

Staples – Senior Manager, Own Brand Management2021-12-15T20:02:44-05:00

Ahold Delhaize to Aquire FreshDirect

Ahold Delhaize and Centerbridge Partners announced they have entered into a definitive agreement to acquire New York City-based online grocer FreshDirect. Ahold Delhaize will acquire the majority share, funded by cash on hand, and Centerbridge Partners will be a minority equity investor with a 20% stake. After the deal closes, FreshDirect will retain its brand

Ahold Delhaize to Aquire FreshDirect2021-09-15T09:39:39-04:00

Staples Calls for Submissions in Breakthrough Project

 Staples Connect today announced its first-ever Staples Connect Breakthrough Project scheduled for February 8, 2021. The Staples Connect Breakthrough Project is designed to accelerate the path to market for small businesses and entrepreneurs by providing an opportunity to compete for shelf space and visibility at Staples Connect and Staples Stores. Now until December 9, 2020,

Staples Calls for Submissions in Breakthrough Project2021-09-15T09:39:39-04:00

Ree, Patti & Jamie in the Walmart Cookshop

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]There's only so much grilled cheese you can make. Walmart continues to innovate and engage its shoppers with new and exciting services and private brand products. The latest example is Walmart Cookshop, a 17-episode online interactive video series rolling out in

Ree, Patti & Jamie in the Walmart Cookshop2021-09-15T09:39:39-04:00

The Vitamin Shoppe Launches Private Brand CBD Hemp Extract Products

The Vitamin Shoppe announced today the launch of its first private brand CBD hemp extract products under its Vthrive The Vitamin Shoppe and plnt brands. Developed to meet the growing consumer demand for accessible, high-quality CBD from trusted sources, this new and exclusive tincture and capsule formulas are produced with The Vitamin Shoppe's promise of

The Vitamin Shoppe Launches Private Brand CBD Hemp Extract Products2021-09-15T09:39:40-04:00