https://www.youtube.com/watch?v=I8Y9yS_C32A&feature=emb_logo Amazon is launching Climate Pledge Friendly, a new program to help make it easy for customers to discover and shop for more sustainable products. Customers will now see the Climate Pledge Friendly label when searching for more than 25,000 products to signify that the products have one or more of 19 different sustainability certifications
Building on more than 15 years of sustainability leadership, Walmart earlier this week announced it is doubling down on addressing the growing climate crisis by targeting zero emissions across the company’s global operations by 2040. Walmart and the Walmart Foundation are also committing to help protect, manage or restore at least 50 million acres of
British grocer Waitrose will accelerate efforts to eliminate out single-use plastic by ending the use of multibuy shrink-wrap on millions of private brand canned grocery products. The plastic wrap, which is used to keep three or four cans attached for convenience but can’t always be recycled, will now be removed permanently on all Waitrose tinned food.
[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column _builder_version="4.6.1" _module_preset="default" type="4_4"][et_pb_text _builder_version="4.6.1" _module_preset="default" hover_enabled="0" sticky_enabled="0"]Food Lion is partnering with its customers to help end hunger in the towns and cities it serves. For every bag of specially-marked private brand Food Lion gala apples purchased in-store beginning today, September 16, Food Lion Feeds will make a donation to
[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_text _builder_version="4.6.1" _module_preset="default" hover_enabled="0" sticky_enabled="0"]Today Walmart announced the launch of the new fashion private brand Free Assembly. The modern fashion brand offers elevated style essentials at an incredible value. At its core, the new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and updated styles.
[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_text _builder_version="4.6.1" _module_preset="default"]Amazon has introduced a new range of private brand Presto! Refillable Cleaners. The line is the private brand’s first sustainability-focused product launch. Each product implements a reusable bottle with concentrated refill packs – the combined system allows the retailer to reduce the product size by
New Jersey-based beleaguered home goods retailer Bed Bath & Beyond has announced that it will host a Virtual Career Fair to recruit Private Brand corporate office team members. The move comes as the retailer is attempting to leverage private brand as a strategic tool to aid in its recovery. The posting for the event reads:
[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_text _builder_version="4.6.1" _module_preset="default"]An innovative scheme to stop more surplus food from going to waste and re-distribute it amongst members of the local community will be rolled out across the UK by Tesco. The British supermarket has partnered with food sharing app and social enterprise OLIO to help reduce food waste
[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/heston2.jpg" title_text="heston2" _builder_version="4.6.1" _module_preset="default"][/et_pb_image][et_pb_text _builder_version="4.6.1" _module_preset="default"]Heston Blumenthal is introducing a new gin to the Heston from Waitrose private brand range and it has an unusual serving suggestion - olive oil. The Lazy Sunshine Gin is a herbaceous take on the popular spirit, inspired by Heston’s fondness
[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_text _builder_version="4.6.1" _module_preset="default"]Retailers often wonder whether their brands and products have actually created differentiation or better yet loyalty and love. Iconic private brand grocer Trader Joe’s is the perfect example of engagement through private brand. And they have rabid fans to prove it. A little more than
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2025 | Velocity Institute
