Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Is the New Nutrition Facts Panel the Wild West?

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]Below is the next guest post in our campaign to help the Private Brand community during these trying times. The post comes from Maria Dubuc, President, MBD. Once referred to as The Wild West by MBD’s head production artist, the new nutrition facts panel (NFP) mandated by the FDA has come a

Is the New Nutrition Facts Panel the Wild West?2021-09-15T09:40:30-04:00

The New Nutrition Facts Label is Law – Private Brand Opportunity!

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7" link_option_url_new_window="on"]Below is the next guest post in our campaign to help the Private Brand community during these trying times. The post comes from Maria Dubuc, President, MBD. We live in challenging times, with the talk of COVID-19 overshadowing our everyday lives, our business, private brand has been at the center of

The New Nutrition Facts Label is Law – Private Brand Opportunity!2021-09-15T09:40:30-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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