The Velocity Conference + Innovation Expo 2023 starts in just 15 days and retail leaders, manufacturers, brokers, and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Lowe's Home Improvement, Navy Exchange, and more
The Velocity Conference + Innovation Expo 2023 is a few weeks away, and retail leaders, manufacturers, brokers, and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Lowe's Home Improvement, Navy Exchange, and more
Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week we chat with Mary Ellen Lynch of Circana. If you would like to join Christopher in a
The Velocity Conference + Innovation Expo 2023 is a few weeks away and we are excited to announce that due to the overwhelming response we have added rooms to our conference block through the end of the week. Don’t miss your opportunity to stay at the Omni Charlotte, the official headquarters of the Velocity
Luke Rauch was 19 years old and putting in another eight-hour graveyard shift in a steel mill, swinging a sledgehammer in sweltering temperatures to pound molten metal. It wasn’t a typical—or easy—job for a college student on summer break, but for Rauch it was a life-changing one because the steel ended up shaping him as
Williams-Sonoma’s summer season is centered around outdoor cooking and bold-flavored, regionally-based barbecue food products. When the retailer decided to refresh its Retail-owned Brand range of barbecue sauces, they hired San Francisco-based agency, Pavement to bring to life each sauce’s specific flavor profile in an unpretentious and approachable manner. The solution features colorful typography and
This years Vertex Awards will officially be presented in Amsterdam. The Vertex Awards ceremonies will bring the entire Retail-owned Brand (private brand) industry together to celebrate the 10th Anniversary Vertex Awards winners. ALL retailers, manufacturers, agencies, and solution partners are invited to join us. MAY 22, 202 | AMSTERDAM (The
Cincinnati-based grocer Kroger has introduced its first Simple Truth brand upcycled bread items co-developed with Upcycled Foods, Inc. (UP, Inc.) Designed from scratch, the innovative upcycled bread line includes two SKUs that tap into consumers’ demand for delicious, nutritious, and sustainable food options. Both Simple Truth Upcycled Certified breads contain 10% of ReGrained SuperGrain,
Ahold Delhaize-owned Dutch grocer Albert Heijn has announced that it will work with laying hen farmers for the egg range within their Retail-owned Brand (private brand) Beter voor Natuur & Boer. Together with them, Albert Heijn makes long-term agreements about improving animal welfare, nature, and the farmer's revenue model. The eggs from Beter voor
This Mother’s Day, shoppers can impress mom with premium gifts from ALDI, starting at just $4. From trendy wine and accessories, such as refreshing sparkling rosé and a winedispensing tote, to home décor and kitchen must-haves, like stylish wall sconces and serving boards, the ALDI Finds aisle is the destination for all things ‘mom.’ ALDI
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2025 | Velocity Institute
