Join the Velocity Institute team for our Toronto Meet Up this Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a
British retailer Asda has today announced that it will replace colored caps with clear caps on all its own label fresh milk, including skimmed, semi-skimmed, whole, organic, and filtered milk. The change will mean that 268 tons of High-Density Polythene (rHDPE) can be recycled to make new milk bottles and is part of Asda’s
Late last week, CVS Pharmacy announced the launch of its CVS Health QuickServe Vitamin Dispensing System. This easy-to-assemble vitamin dispenser holds a 30-day supply of select CVS Health vitamins and supplements. Its sleek countertop design promotes “vitaminimalism” — simplifying vitamin and supplement routines, eliminating the clutter of pill bottles, and keeping vitamins and supplements front
Join the Velocity Institute team for our Toronto Meet Up Next Week, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a
UK grocer Waitrose has launched its new Retailer-owned Brand Coconut Oil, which is both organic and Fairtrade, the first of its kind in the UK. The Sonmic Organic and Natural Farmers’ Association (SONFA) has produced this coconut oil. They are a small producer organization based in Sri Lanka, prioritizing organic farming with a strong
Albertsons Companies, Inc. announced today that it would rebrand its Signature Farms, Signature Care, and Signature Cafe products under one master Retailer-owned Brand, Signature SELECT, which features a refreshed, modern logo, bold packaging, and a new marketing campaign designed to build an emotional connection with customers. The transition to Signature SELECT is underway across stores,
Value has a new address as UK grocer Sainsbury’s moves all its entry price point private brands to Stamford Street. Named after the previous home of Sainsbury’s, the brand will celebrate Sainsbury’s heritage of quality and value by helping customers more easily find everyday staples at budget-friendly prices. Two-thirds of customers say they are
Woonsocket, Rhode Island-based drug chain CVS Health is expanding its Gold Emblem Retailer-owned Brand, a new aluminum-bottled water. The launch contributes to CVS’ goal of reducing single-use plastic in private brand packaging by 50% by 2030. Gold Emblem Refillable Purified Water 20.30 oz, 3.8 lbs. Item # 378905 Purified water Electrolytes added for taste
Academy Sports + Outdoors, Inc. announced earlier this month it is kicking off the summer with the launch of its first-ever retro Retail-owned Brand collection, a tribute to the summers of the 90s. The sports and outdoors retailer has provided summer fun to families for over 40 years and looked to its archives for
RETAILER: PLUS Retail B.V. BRAND: Plus AGENCY: Brandnew BV CATEGORY: Packaged Goods CREDITS: PLUS Retail Janneke van den Hoven, Brand manager private label Reinie Cazant, Brand manager private label Rose-Marije van Elst, Coördinator Private Label Brandnew Malu de Goede, Design Irene Ibanez, Design Arthur van Hamersveld, overall creative strategy Hilde Steegstra, Client director BRIEF Challenge Chocolate is booming.
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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