About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2022 Vertex Retailer of the Year: North America, Central America, and South America

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Vertex Retailer of the Year: North America, Central America, and South America2022-05-30T15:49:20-04:00

2022 Publisher’s Choice Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Publisher’s Choice Vertex Awards2022-05-26T21:04:26-04:00

2022 Large Agency of the Year Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Large Agency of the Year Vertex Awards2022-05-26T20:55:16-04:00

2022 Boutique Agency of the Year Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Boutique Agency of the Year Vertex Awards2022-05-26T20:49:16-04:00

2022 Gold Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Gold Vertex Awards2022-05-25T16:26:10-04:00

2022 Silver Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Silver Vertex Awards2022-05-25T16:24:03-04:00

Introducing The 2022 Vertex Award Winners

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Nine years ago, we could never

Introducing The 2022 Vertex Award Winners2022-05-23T12:45:41-04:00

2022 Bronze Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards Bronze

2022 Bronze Vertex Awards2022-05-23T12:46:29-04:00

Trader Joe’s Sparkles with Pineapple Juice

What do you get when you combine not-from-concentrate pineapple juice and an abundance of invigorating bubbles? You get Trader Joe’s Sparkling Pineapple Juice Beverage, that’s what. Pleasingly pineapple-y, ultra- fizzy, and subtly sweet, this bold beverage sips like a sparkling, pineapple daydream on a tropical summer’s day. Whether it’s a special celebration, a holiday, or

Trader Joe’s Sparkles with Pineapple Juice2022-05-22T21:29:14-04:00

M&S’S BRAND GOODMOVE LAUNCHES ON THE SPORTS EDIT

Late last week British retailer M&S’s biggest womenswear private brand, Goodmove will be available on The Sports Edit, Europe’s leading curator of premium activewear, alongside more than 50 brands. The launch follows M&S’s strategic investment in the fast-growing online platform at the start of 2022. As part of the wider ‘Brands at M&S’ strategy, The

M&S’S BRAND GOODMOVE LAUNCHES ON THE SPORTS EDIT2022-05-22T21:28:44-04:00