About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Red Gold to Offer New Private Brand Plant-based Sauces

Red Gold, the largest family-owned tomato company in the world, has entered the plant-based segment with the launch of two products that illustrates the next generation of shelf stable protein alternatives. Combining the functional benefits of naturally grown tomatoes with plant-based proteins, this next generation of the growing category is known as plant-based 3.0. The

Red Gold to Offer New Private Brand Plant-based Sauces2022-06-01T14:41:19-04:00

Bed Bath & Beyond Launches Everhome For Every Home

Today Bed Bath & Beyond introduced its newest private brand Everhome, a casually sophisticated collection of bedding, bath linens and accessories, decor, and outdoor furnishings. Everhome offers a fresh approach to traditional design, with a coastal-inspired aesthetic that is easy and elegant. The Everhome assortment features warm and welcoming styles for everyday living, delivering

Bed Bath & Beyond Launches Everhome For Every Home2022-05-31T15:53:14-04:00

Lowes Foods: Brand Manager – Private Brands

OverviewThe Brand Manager - Private Brands is responsible for driving brand differentiation, private brand penetration, and guest loyalty through continuous innovation and solid growth strategies for our portfolio of private brands. ResponsibilitiesDevelop private brand offering and increase sales and penetration through package design, product assortment and positioning, and marketing plans.Lead monthly and annual planning across marketing

Lowes Foods: Brand Manager – Private Brands2022-05-31T15:51:24-04:00

2022 Best of Show Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop.BEST OF SHOWAmiGABRAND: AmiGARETAILER: EVACOUNTRY: UkraineCATEGORY: Women’s

2022 Best of Show Vertex Awards2022-05-30T15:50:50-04:00

2022 Vertex Retailer of the Year: Europe, Asia, The Middle East, Oceania, and Africa

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Vertex Retailer of the Year: Europe, Asia, The Middle East, Oceania, and Africa2022-05-30T15:50:04-04:00

2022 Vertex Retailer of the Year: North America, Central America, and South America

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Vertex Retailer of the Year: North America, Central America, and South America2022-05-30T15:49:20-04:00

2022 Publisher’s Choice Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Publisher’s Choice Vertex Awards2022-05-26T21:04:26-04:00

2022 Large Agency of the Year Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Large Agency of the Year Vertex Awards2022-05-26T20:55:16-04:00

2022 Boutique Agency of the Year Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Boutique Agency of the Year Vertex Awards2022-05-26T20:49:16-04:00

2022 Gold Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Gold Vertex Awards2022-05-25T16:26:10-04:00