The Home Depot Launches Stylewell Kids

Atlanta-based home improvement retailer Home Depot is introducing StyleWell kids, a new Retail Brand (private brand) range of on-trend and affordable home décor featuring fun designs for children. The launch collection includes more than 65 items, ranging from curated textiles, soft goods and bedroom/bathroom décor. The Home Depot will continue to expand the StyleWell Kids line throughout the year, with additional bedroom accents and wall décor launching this fall.

StyleWell Kids is available exclusively on Home Depot.com. The collection currently offers more than 65 items ranging from cute sheet sets and comforters to shower curtains and quilts, but according to The Home Depot, StyleWell Kids will continue to build out the collection through the rest of the year, with more bedroom accents and wall décor headed to the line in the fall.

“Each bedroom set leans into a central theme, including nautical décor, the great outdoors, modern princesses and more, to appeal to a broad range of children and parents,” a Home Depot press release reads. “While each set is cohesive, many of the products themselves are neutral and can fit into existing rooms. With lighter pinks and grey-blue tones, items are designed for kids to enjoy beyond a few younger years.”

By Published On: June 6th, 2022Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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