About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Target Brightens Spring With Stoney Clover Lane Collab

If you’re ready to shake off those winter layers and start fresh for spring, you’re going to love what’s coming next. Target and customizable accessories brand Stoney Clover Lane are teaming up on a limited-time-only collection of over 300 warm-weather pieces including apparel, accessories, swim, beauty essentials, outdoor items and more coming to Target.com and

Target Brightens Spring With Stoney Clover Lane Collab2022-03-16T20:45:12-04:00

TreeHouse Foods Decides Not to Sell

Retail Brand (private brand ) manufacturing giant TreeHouse Foods today provided an update on the evaluation of strategic alternatives. After extensive discussion and careful deliberation, and with input from independent legal and financial advisors, the Board has concluded that the focus of its ongoing strategic review will be to continue reshaping TreeHouse by building leadership

TreeHouse Foods Decides Not to Sell2022-03-15T20:26:19-04:00

Ahold Delhaize PDL Launches New System for Private Brand Product and Packaging Specifications

Ahold Delhaize USA owned shared services arm Peapod Digital Labs will leverage a cloud-based platform from Velocity Institute member Trace One, for product and packaging specifications of Retail Brand (private brand) products across all the companies of Ahold Delhaize USA. Beginning with a pilot that launched in early March, the online platform will be used

Ahold Delhaize PDL Launches New System for Private Brand Product and Packaging Specifications2022-03-15T20:18:45-04:00

Velocity Talks with Inside Velocity Fast Track.

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation about Velocity with David Orgel. The discuss the upcoming Velocity Conference with special attention

Velocity Talks with Inside Velocity Fast Track.2022-03-16T20:46:12-04:00

Macy’s Names Emily Erusha-Hilleque SVP Private Brands

Macy’s today announced that Emily Erusha-Hilleque has joined the retailer as senior vice president for Macy’s private brands. In this role, Erusha-Hilleque will lead the nameplate’s private brands design organization, including apparel, center core and home design teams as well as drive the private brands strategy in partnership with Macy’s merchandising and sourcing teams. She

Macy’s Names Emily Erusha-Hilleque SVP Private Brands2022-03-14T19:15:47-04:00

John B. Sanfilippo & Son Celebrates 100-Year Anniversary

Nut manufacturing giant John B. Sanfilippo & Son celebrates 100 years of quality-driven and innovative nut solutions. To recognize this milestone anniversary, JBSS executives will close the NASDAQ stock market on Monday, March 14, 2022. For a century, JBSS has been owned and led by members of the Sanfilippo family. Today, the 4th generation is

John B. Sanfilippo & Son Celebrates 100-Year Anniversary2022-03-14T19:15:39-04:00

The DOJ Accuses Amazon Of Lying About Private Brand

In its continuing assault on Retail Brand (private brand) and online retailer Amazon, the House Judiciary Committee accused online retailer Amazon of lying about its use of third-party seller data. Late last week, (March 9), the committee wrote a letter to the Department of Justice (DOJ) which called for an investigation. The chairs of the

The DOJ Accuses Amazon Of Lying About Private Brand2022-03-13T11:30:23-04:00

Smile & You Are Unstoppable – No 7

Walgreens Boots owned Retail Brand (private brand) No7 is launching a new campaign and limited-edition lipstick line created in partnership with agency, Free The Birds ahead of International Day of Happiness. The ‘Unstoppable Lip’ campaign celebrates the return of smiles in alignment with the end of mandatory face covering guidance in the UK. The

Smile & You Are Unstoppable – No 72022-03-13T11:31:46-04:00

Wild Harvest Debuts Fresh New Brand Design

Rhode Island-based UNFI and its Wild Harvest Retail Brand (private brand) is introducing a refreshed brand look designed to modernize shelf appeal for the entry-level organic shopper and reposition the brand with a sharper focus on family, ease and taste appeal. The new branding comes to life through a new logo and package design featuring

Wild Harvest Debuts Fresh New Brand Design2022-03-10T16:45:05-05:00

Coles’ Sunset Series’ Vegan Private Brand Chocolate

Like supermarkets worldwide, Australian grocer and Vertex Award winner Coles has seen growth in “better for you” healthy food. Embracing the trend, Coles created a Retail Brand (private brand) vegan chocolate bar range that is both indulgent and healthier. The design for the new vegan chocolate bars takes inspiration from nature, from wild waters to

Coles’ Sunset Series’ Vegan Private Brand Chocolate2022-03-10T16:44:52-05:00