Small business owners and entrepreneurs with a dream of selling their U.S. made, grown or assembled products to millions of customers now have their chance. This week, Walmart announced the opening of the application period for its 9th annual Open Call event. For the first time in the program’s nine-year history, Walmart offered an exclusive
If you’re ready to shake off those winter layers and start fresh for spring, you’re going to love what’s coming next. Target and customizable accessories brand Stoney Clover Lane are teaming up on a limited-time-only collection of over 300 warm-weather pieces including apparel, accessories, swim, beauty essentials, outdoor items and more coming to Target.com and
Retail Brand (private brand ) manufacturing giant TreeHouse Foods today provided an update on the evaluation of strategic alternatives. After extensive discussion and careful deliberation, and with input from independent legal and financial advisors, the Board has concluded that the focus of its ongoing strategic review will be to continue reshaping TreeHouse by building leadership
Ahold Delhaize USA owned shared services arm Peapod Digital Labs will leverage a cloud-based platform from Velocity Institute member Trace One, for product and packaging specifications of Retail Brand (private brand) products across all the companies of Ahold Delhaize USA. Beginning with a pilot that launched in early March, the online platform will be used
Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation about Velocity with David Orgel. The discuss the upcoming Velocity Conference with special attention
Macy’s today announced that Emily Erusha-Hilleque has joined the retailer as senior vice president for Macy’s private brands. In this role, Erusha-Hilleque will lead the nameplate’s private brands design organization, including apparel, center core and home design teams as well as drive the private brands strategy in partnership with Macy’s merchandising and sourcing teams. She
Nut manufacturing giant John B. Sanfilippo & Son celebrates 100 years of quality-driven and innovative nut solutions. To recognize this milestone anniversary, JBSS executives will close the NASDAQ stock market on Monday, March 14, 2022. For a century, JBSS has been owned and led by members of the Sanfilippo family. Today, the 4th generation is
In its continuing assault on Retail Brand (private brand) and online retailer Amazon, the House Judiciary Committee accused online retailer Amazon of lying about its use of third-party seller data. Late last week, (March 9), the committee wrote a letter to the Department of Justice (DOJ) which called for an investigation. The chairs of the
Walgreens Boots owned Retail Brand (private brand) No7 is launching a new campaign and limited-edition lipstick line created in partnership with agency, Free The Birds ahead of International Day of Happiness. The ‘Unstoppable Lip’ campaign celebrates the return of smiles in alignment with the end of mandatory face covering guidance in the UK. The
Rhode Island-based UNFI and its Wild Harvest Retail Brand (private brand) is introducing a refreshed brand look designed to modernize shelf appeal for the entry-level organic shopper and reposition the brand with a sharper focus on family, ease and taste appeal. The new branding comes to life through a new logo and package design featuring
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2026 | Velocity Institute
