About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

John B. Sanfilippo & Son Celebrates 100-Year Anniversary

Nut manufacturing giant John B. Sanfilippo & Son celebrates 100 years of quality-driven and innovative nut solutions. To recognize this milestone anniversary, JBSS executives will close the NASDAQ stock market on Monday, March 14, 2022. For a century, JBSS has been owned and led by members of the Sanfilippo family. Today, the 4th generation is

John B. Sanfilippo & Son Celebrates 100-Year Anniversary2022-03-14T19:15:39-04:00

The DOJ Accuses Amazon Of Lying About Private Brand

In its continuing assault on Retail Brand (private brand) and online retailer Amazon, the House Judiciary Committee accused online retailer Amazon of lying about its use of third-party seller data. Late last week, (March 9), the committee wrote a letter to the Department of Justice (DOJ) which called for an investigation. The chairs of the

The DOJ Accuses Amazon Of Lying About Private Brand2022-03-13T11:30:23-04:00

Smile & You Are Unstoppable – No 7

Walgreens Boots owned Retail Brand (private brand) No7 is launching a new campaign and limited-edition lipstick line created in partnership with agency, Free The Birds ahead of International Day of Happiness. The ‘Unstoppable Lip’ campaign celebrates the return of smiles in alignment with the end of mandatory face covering guidance in the UK. The

Smile & You Are Unstoppable – No 72022-03-13T11:31:46-04:00

Wild Harvest Debuts Fresh New Brand Design

Rhode Island-based UNFI and its Wild Harvest Retail Brand (private brand) is introducing a refreshed brand look designed to modernize shelf appeal for the entry-level organic shopper and reposition the brand with a sharper focus on family, ease and taste appeal. The new branding comes to life through a new logo and package design featuring

Wild Harvest Debuts Fresh New Brand Design2022-03-10T16:45:05-05:00

Coles’ Sunset Series’ Vegan Private Brand Chocolate

Like supermarkets worldwide, Australian grocer and Vertex Award winner Coles has seen growth in “better for you” healthy food. Embracing the trend, Coles created a Retail Brand (private brand) vegan chocolate bar range that is both indulgent and healthier. The design for the new vegan chocolate bars takes inspiration from nature, from wild waters to

Coles’ Sunset Series’ Vegan Private Brand Chocolate2022-03-10T16:44:52-05:00

Sam’s Club: Senior Director II, Creative, Packaging and Brand Management

Position Summary... What you'll do... Senior Director II, Brand, Creative, & Packaging, Private Brands – Sam’s Club At Sam’s Club, we turn the everyday into something special. This mission serves as the foundation for every decision we make to create the future of retail, from responsible sourcing to sustainability – and everything in between. As

Sam’s Club: Senior Director II, Creative, Packaging and Brand Management2022-03-10T16:44:18-05:00

Pitch Your Great New Product to Kroger, CVS Health and Family Dollar

Are you a large private brand manufacturer with a great new product or innovation?Do you have an interesting new product, flavor, Are you a small manufacturer with a great product who would love to be in a retailers private brand?Do you have a packaging innovation, marketing or software solution that can add value to a

Pitch Your Great New Product to Kroger, CVS Health and Family Dollar2022-03-09T19:16:22-05:00

Say Hello to Target Zero

Target today announced Target Zero, a new initiative that responds to growing guest interest in products that help reduce waste. Guests will now see a Target Zero icon in stores and online that will signal products and packaging across Target’s assortment designed to be refillable, reusable, or compostable, made from recycled content, or made

Say Hello to Target Zero2022-03-09T18:54:21-05:00

SPROUTS: Strategy Category Manager, Our Brands

ID: 183875 Geographic Location: Phoenix, Arizona Sprouts Location: 9900 - Corp HQ Categories: Store Support Staff (Corporate/Field Support) Position Type: Full-Time Job Description Overview The Strategy Category Manager will lead identify, create, and deliver knock-out products within the Our Brands (OB) assortment portfolio. Lead product development for assigned categories and deliver a strategy that

SPROUTS: Strategy Category Manager, Our Brands2022-03-09T16:44:57-05:00

Kroger Partners with Impossible Foods On New Private Label Meat Substitutes

Last week, Kroger announced a new strategic partnership with Impossible Foods that will see the two works together to create a Retail brand (private brand) range of meat substitutes. Kroger currently has plant-based meats in Simple Truth brand. The retailer debuted a beef substitute in 2020, with chicken and turkey, following. The goal is to

Kroger Partners with Impossible Foods On New Private Label Meat Substitutes2022-03-08T16:54:21-05:00