Retailers are seeking innovation that takes their private brands to the next level. That’s the reason for the creation of the Velocity Fast Track pitch competition. This inaugural contest from the Velocity Institute will be part of the Retail Brand (private brand) industry’s signature event, the 2022 Velocity Conference + Innovation Expo, held at the
For a new wine Retail Brand (private brand), Dutch retailer SPAR, needed a new brand identity that embraces the happy moments together and helps choosing the right wine. Making the right choice when it comes to wine can be complicated: origin, grape variety, which meal will be accompanied and what can I expect from the
SpartanNash has given its Our Family Retail Brand (private brand) cheese products – including shreds, slices, snack bars, bites and parmesan – a new design and taste that are now available in the dairy section of SpartanNash-supplied retailers. “During the pandemic, Americans had to get creative to keep meals at home interesting. Given the
In this episode of Inside Trader Joe’s, the retailer chats with the folks who design the packages and labels for your favorite Trader Joe’s Retail Brand (private brand) products, as well as one of the people who makes sure all the information on that package or label is accurate. Ever wonder where the inspiration for
Brussels – Delhaize tries to assist its customers in all areas to eat more balanced. That is why Delhaize is launching 4 innovative pasta and rice Retail Brand (private brand) products based on 100% fresh vegetables. Zucchini spaghetti, tricolor spaghetti, cauliflower rice and broccoli rice. These are the four products that can help consumers get
After two long years of pandemic-driven live event cancellations, the Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. EARLY BIRD TICKETS ARE NOW AVAILABLE! Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to
British retailer Tesco has now removed more than one and a half billion pieces of plastic from its UK business since it launched its 4Rs – Remove, Reduce, Re-use, Recycle - packaging strategy. In the last 12 months, 500 million more pieces of unnecessary plastic have been identified and removed. The most recent annual
500 Volvo Parkway, Chesapeake, Virginia Job Description General Summary: The Family Dollar Private Brands Manager of Creative is responsible for setting the strategy of our 20+ private brands representing over $3B in sales, over 3,000 SKUs, and 100’s of vendors. Makes decisions in accordance with brand strategy, develops creative concepts, standardizes and maintains brand style
Kroger and Loop have launched a new way for customers to shop, offering a selection of products in reusable packaging rather than in single-use plastic.Through a first-of-its-kind partnership in the U.S., customers can now walk into one of 25 Kroger-owned Fred Meyer stores in the Portland metro area and purchase more than 20 products packaged
Nearly one year ago, Walmart announced a first-of-its-kind apparel collaboration with American fashion designer Brandon Maxwell, who is serving as Creative Director for two of the retailer's Denise Incandela, EVP of Apparel and Private Brands, Walmart U.S. exclusive brands, Free Assembly and Scoop. Earlier this week the Bentonville-based giant unveiled both spring 2022
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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