About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Raley’s Promotes Suzi Bryan to Sr Director of Grocery Edibles & Private Brands

On Monday, California-based grocer Raley's announced that Suzi Bryan has been promoted to Senior Director of Grocery Edibles & Private Brands. Suzi previously led our Grocery merchant team overseeing all Center Store edible categories, including Grocery, Dairy, Wall Deli, and Frozen Foods. In her new role, she will assume oversight of Private Brands development across

Raley’s Promotes Suzi Bryan to Sr Director of Grocery Edibles & Private Brands2022-02-22T20:15:35-05:00

H-E-B Celebrates 20 Years of Excellence in Education Awards with New Ice Cream Flavor

H-E-B is celebrating 20 years of the H-E-B Excellence in Education Awards with a new Creamy Creations flavor. The limited-edition “Education Heroes” icing flavored ice cream with cake pieces and rainbow sprinkles arrived in H-E-B stores across Texas on February 14. The flavor will be available in both half-gallon and pint sizes while supplies last.Extending

H-E-B Celebrates 20 Years of Excellence in Education Awards with New Ice Cream Flavor2022-02-22T16:35:36-05:00

Book Your Velocity Booth Today & Connect In-Person!

After two long years of pandemic-driven live event cancellations, the Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. EARLY BIRD TICKETS ARE NOW AVAILABLE! Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to

Book Your Velocity Booth Today & Connect In-Person!2022-02-21T19:50:48-05:00

Trader Joe’s Innovates with Oat based Ice Cream Sandwiches

There’s nothing quite like the feeling of coming home after a long day, nonchalantly peeking into your freezer, and suddenly remembering that you’ve got a box of ice cream sandwiches waiting for you. Or, rather, we should say that there used to be nothing quite like that, because with Trader Joe’s Vanilla Oat Non-Dairy Frozen

Trader Joe’s Innovates with Oat based Ice Cream Sandwiches2022-02-21T19:21:20-05:00

CVS Health Collabs with Michael Graves Design to Innovate

Late last week Fast Company reported on the launch of a new Retail Brand (private brand) range of mobility and bath safety products (durable medical equipment) by CVS Health. The CVS Health by Michael Graves Design line includes canes, a walker, a shower chair, a raised toilet seat, and a commode. They’re designed to blend

CVS Health Collabs with Michael Graves Design to Innovate2022-02-20T14:24:29-05:00

7-Eleven: Back Director, Private Brands- Beverages

Job ID: 179186 Store Number: 00163 Location: 3200 Hackberry Rd, Irving, Texas, US, 75063; Enon, Ohio, US Category: Merchandising Position Type: Fulltime-Regular Store Type: US Non-Store Job Description Overview Who we are Imagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together to positively

7-Eleven: Back Director, Private Brands- Beverages2022-02-20T11:27:16-05:00

Grove Collaborative Inspires with Superbloom

The new skincare Retail Brand (private brand) from Grove Collaborative Superbloom features exciting watercolors and vibrant gradient hues. The brand designed by Hatch Design is based on the powerful natural ingredients found within. As a result, the watercolor-inspired bottles instantly brighten and give a glimmer of brilliance. Superbloom is made with the latest botanical science

Grove Collaborative Inspires with Superbloom2022-02-17T19:55:31-05:00

Whole Foods: Sourcing Leader of Exclusive Brands Packaged Products, Bakery and Prepared Foods

Department: Merchandising Job Type: Regular Location: Austin, Texas, United States of America Global Support Position Type: Full time Job Description Responsible for Exclusive Brands category strategy, assortment planning, promotional planning and supplier partnerships. Accountable for the financial performance of assigned categories through pre-season strategy and planning (e.g. financial targets, category strategy, assortment planning) and

Whole Foods: Sourcing Leader of Exclusive Brands Packaged Products, Bakery and Prepared Foods2022-02-17T19:29:52-05:00

Get Egg-cited for Easter at Waitrose

With fond memories of Easter gatherings, egg hunts and Easter baking, many British shoppers have already been planning and looking for Easter goodies, with searches on Waitrose.com for ‘Easter’ up 237% and ‘Easter eggs’ up 639% compared to last month. New products for this year, include: Waitrose Savory Hot Cross Brioche Rolls - perfect for

Get Egg-cited for Easter at Waitrose2022-02-16T17:59:48-05:00

Academy Launches New Freely Activewear Girls’ Apparel Range for Spring

Academy Sports + Outdoors' exclusive Retail Brand (private brand, private label) activewear collection, Freely, which first launched as a Women's and Women's Plus line in 2021, is expanding to include Freely Girls' pieces. In addition, the brand will unveil all-new Women's and Women's Plus styles, patterns, and colors for the spring season, including corresponding Girls'

Academy Launches New Freely Activewear Girls’ Apparel Range for Spring2022-02-16T17:11:18-05:00