About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Delhaize Brussels helps its customers to eat even more vegetables

Brussels – Delhaize tries to assist its customers in all areas to eat more balanced. That is why Delhaize is launching 4 innovative pasta and rice Retail Brand (private brand) products based on 100% fresh vegetables. Zucchini spaghetti, tricolor spaghetti, cauliflower rice and broccoli rice. These are the four products that can help consumers get

Delhaize Brussels helps its customers to eat even more vegetables2022-02-27T19:18:15-05:00

The Return of In Person – Velocity Conference + Expo

After two long years of pandemic-driven live event cancellations, the Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. EARLY BIRD TICKETS ARE NOW AVAILABLE! Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to

The Return of In Person – Velocity Conference + Expo2022-02-24T20:12:50-05:00

Family Dollar, Private Brands Creative Manager

500 Volvo Parkway, Chesapeake, Virginia Job Description General Summary: The Family Dollar Private Brands Manager of Creative is responsible for setting the strategy of our 20+ private brands representing over $3B in sales, over 3,000 SKUs, and 100’s of vendors. Makes decisions in accordance with brand strategy, develops creative concepts, standardizes and maintains brand style

Family Dollar, Private Brands Creative Manager2022-02-24T18:13:42-05:00

Kroger’s Launches Loop in Portland

Kroger and Loop have launched a new way for customers to shop, offering a selection of products in reusable packaging rather than in single-use plastic.Through a first-of-its-kind partnership in the U.S., customers can now walk into one of 25 Kroger-owned Fred Meyer stores in the Portland metro area and purchase more than 20 products packaged

Kroger’s Launches Loop in Portland2022-02-23T19:28:59-05:00

Brandon Maxwell Reflects On Year One as Creative Director for Walmart Fashion Brands

Nearly one year ago, Walmart announced a first-of-its-kind apparel collaboration with American fashion designer Brandon Maxwell, who is serving as Creative Director for two of the retailer's Denise Incandela, EVP of Apparel and Private Brands, Walmart U.S. exclusive brands, Free Assembly and Scoop. Earlier this week the Bentonville-based giant unveiled both spring 2022

Brandon Maxwell Reflects On Year One as Creative Director for Walmart Fashion Brands2022-02-23T19:28:30-05:00

Raley’s Promotes Suzi Bryan to Sr Director of Grocery Edibles & Private Brands

On Monday, California-based grocer Raley's announced that Suzi Bryan has been promoted to Senior Director of Grocery Edibles & Private Brands. Suzi previously led our Grocery merchant team overseeing all Center Store edible categories, including Grocery, Dairy, Wall Deli, and Frozen Foods. In her new role, she will assume oversight of Private Brands development across

Raley’s Promotes Suzi Bryan to Sr Director of Grocery Edibles & Private Brands2022-02-22T20:15:35-05:00

H-E-B Celebrates 20 Years of Excellence in Education Awards with New Ice Cream Flavor

H-E-B is celebrating 20 years of the H-E-B Excellence in Education Awards with a new Creamy Creations flavor. The limited-edition “Education Heroes” icing flavored ice cream with cake pieces and rainbow sprinkles arrived in H-E-B stores across Texas on February 14. The flavor will be available in both half-gallon and pint sizes while supplies last.Extending

H-E-B Celebrates 20 Years of Excellence in Education Awards with New Ice Cream Flavor2022-02-22T16:35:36-05:00

Book Your Velocity Booth Today & Connect In-Person!

After two long years of pandemic-driven live event cancellations, the Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. EARLY BIRD TICKETS ARE NOW AVAILABLE! Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to

Book Your Velocity Booth Today & Connect In-Person!2022-02-21T19:50:48-05:00

Trader Joe’s Innovates with Oat based Ice Cream Sandwiches

There’s nothing quite like the feeling of coming home after a long day, nonchalantly peeking into your freezer, and suddenly remembering that you’ve got a box of ice cream sandwiches waiting for you. Or, rather, we should say that there used to be nothing quite like that, because with Trader Joe’s Vanilla Oat Non-Dairy Frozen

Trader Joe’s Innovates with Oat based Ice Cream Sandwiches2022-02-21T19:21:20-05:00