Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Whole Foods: Sourcing Leader of Exclusive Brands Packaged Products, Bakery and Prepared Foods

Department: Merchandising Job Type: Regular Location: Austin, Texas, United States of America Global Support Position Type: Full time Job Description Responsible for Exclusive Brands category strategy, assortment planning, promotional planning and supplier partnerships. Accountable for the financial performance of assigned categories through pre-season strategy and planning (e.g. financial targets, category strategy, assortment planning) and

Whole Foods: Sourcing Leader of Exclusive Brands Packaged Products, Bakery and Prepared Foods2022-02-17T19:29:52-05:00

Get Egg-cited for Easter at Waitrose

With fond memories of Easter gatherings, egg hunts and Easter baking, many British shoppers have already been planning and looking for Easter goodies, with searches on Waitrose.com for ‘Easter’ up 237% and ‘Easter eggs’ up 639% compared to last month. New products for this year, include: Waitrose Savory Hot Cross Brioche Rolls - perfect for

Get Egg-cited for Easter at Waitrose2022-02-16T17:59:48-05:00

Academy Launches New Freely Activewear Girls’ Apparel Range for Spring

Academy Sports + Outdoors' exclusive Retail Brand (private brand, private label) activewear collection, Freely, which first launched as a Women's and Women's Plus line in 2021, is expanding to include Freely Girls' pieces. In addition, the brand will unveil all-new Women's and Women's Plus styles, patterns, and colors for the spring season, including corresponding Girls'

Academy Launches New Freely Activewear Girls’ Apparel Range for Spring2022-02-16T17:11:18-05:00

Velocity Conference Call for Speakers

Are you or is there someone in your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and a mindset that drives private brand excellence? If so, we invite you to speak at the Velocity Conference + Innovation Expo when it returns to Charlotte,

Velocity Conference Call for Speakers2022-02-15T16:10:15-05:00

Trader Joe’s Innovates Breakfast With Organic Rolled Oats with Ancient Grains & Seeds

Whoever proclaimed breakfast’s prevailing importance over lunch and dinner must have had oatmeal in mind. Trader Joe’s has launched a new Retail Brand (private brand) Gluten Free Organic Rolled Oats with Ancient Grains & Seeds is not only a mouthful to say, but it is a delicious and nutritious mouthful to eat, too. In addition

Trader Joe’s Innovates Breakfast With Organic Rolled Oats with Ancient Grains & Seeds2022-02-15T15:29:43-05:00

The Home Depot: Senior Manager, Packaging – Private Label

LOCATION: Atlanta, GA CATEGORY: Marketing TYPE: Corporate JOB ID: 160097 JOB DESCRIPTION Position Purpose: Lead the team that will be responsible for the design direction and execution of all private label packaging. Develop and implement packaging creative and strategies to drive sales and profitability for our private label programs with operational efficiency. Develop and mentor

The Home Depot: Senior Manager, Packaging – Private Label2022-02-15T15:15:42-05:00

Retail Brands Institute Boldly becomes the Velocity Institute.

Greetings, I want to share a new and exciting development. You probably know that the Retail Brands Institute (RBI) has used the tag line “Be Bold" to help drive the industry to push its envelope. As we began planning for this year’s return to in-person events with the Velocity Conference and Expo, our team

Retail Brands Institute Boldly becomes the Velocity Institute.2022-02-14T11:35:28-05:00

Office Depot Debuts Green Cleaning Range

Late last week Office Depot announced the launch of an exclusive new line of greener, ready-to-use and commercial concentrated cleaning solutions in their Highmark ECO Retail Brand (private brand), to help customers clean responsibly and meet sustainability, diversity, performance and cost objectives in the new year.“When developing our new Highmark ECO cleaning line, we wanted

Office Depot Debuts Green Cleaning Range2022-02-13T15:05:14-05:00

Velocity Talks with Juli Lassow of JHL Solutions

Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with RBI Talks with Juli Lassow of JHL Solutions.

Velocity Talks with Juli Lassow of JHL Solutions2022-02-12T10:52:23-05:00

Ahold Delhaize names Ian Prisuta as SVP of Private Brands

Ahold Delhaize's digital, commercial and e-commerce arm Peapod Digital Labs announced this week that Ian Prisuta joined the retailer as Senior Vice President, Private Brands. Prisuta will lead the team responsible for delivering a full suite of Retail Brands (private brands / private label) services from new product development to innovation, product packaging and design,

Ahold Delhaize names Ian Prisuta as SVP of Private Brands2022-02-12T10:55:03-05:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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