Marketing – Velocity Institute https://velocityinstitute.org Boldly Retail Owned Brands Fri, 25 Aug 2023 19:17:33 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 Albert Heijn Launches “Better in own brand. And you notice that” Campaign https://velocityinstitute.org/2023/08/28/albert-heijn-launches-better-in-own-brand-and-you-notice-that-campaign/ Mon, 28 Aug 2023 19:00:57 +0000 https://velocityinstitute.org/?p=94999 The number of Retailer-owned Brand products in the shopping basket has increased for the third year in a row. Dutch grocer Albert Heijn shares this on the eve of the new campaign “Better in own brand. And you notice that.” which started today. Ahold Delhaize-owned Albert Heijn shows customers that they can choose]]> Topco’ s Basket & Bushel partners with Tennis Channel https://velocityinstitute.org/2023/08/02/topco-s-basket-bushel-partners-with-tennis-channel/ Wed, 02 Aug 2023 19:27:05 +0000 https://velocityinstitute.org/?p=94769 Topco-owned Brand Basket & Bushel is partnering with Tennis Channel and American tennis professionals to share new full-of-flavor recipes featuring fresh fruits and vegetables. The partnership also includes an opportunity for a shopper to win a vacation to the 2024 Western & Southern Open tennis tournament. Launched in 2021, Basket & Bushel]]> ALDI Shoppers Have Spoken: Here Are The 2023 Fan Favorites https://velocityinstitute.org/2023/07/26/aldi-shoppers-have-spoken-here-are-the-2023-fan-favorites/ Wed, 26 Jul 2023 23:24:44 +0000 https://velocityinstitute.org/?p=94663 For the 5th year, discount grocer ALDI released its annual Fan Favorites survey and asked customers to share which Aldi-owned Brand products hold the top spot in their hearts and carts. And boy – did they share. The survey reveals the 13 most popular ALDI products in the country and emerging grocery trends reshaping]]>