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Topco’ s Basket & Bushel partners with Tennis Channel

Topco-owned Brand Basket & Bushel is partnering with Tennis Channel and American tennis professionals to share new full-of-flavor recipes featuring fresh fruits and vegetables. The partnership also includes an opportunity for a shopper to win a vacation to the 2024 Western & Southern Open tennis tournament.

Launched in 2021, Basket & Bushel features more than 110 packaged fruit and vegetable products, making getting delicious quality produce into family meals and snacks easier.

“This partnership with Tennis Channel is a great opportunity to build awareness of the Basket & Bushel brand as our shoppers are seeking ways to incorporate more fruits and vegetables into their family’s diet,” said Dan Glei, executive vice president of merchandising & marketing for K-VA-T Food Stores and Topco member. “We’re excited to share these new recipes with our shoppers!”

New tennis-themed recipes include a Heavy Hitter Hummus and J.J.’s Cucumber Salad from American tennis pros Caty McNally and J.J. Wolf. Other recipes include Power Serve Popsicles, Match Point Mock Mojitos, and a Strawberry Lemon Smash Mocktail.

As part of the partnership with Tennis Channel, Basket & Bushel offers shoppers a chance to win a vacation to one of the most historically significant tennis events in the U.S. – the Western & Southern Open. First played in 1899, the Western & Southern Open is the nation’s longest-running professional tennis tournament played in its city of origin. The Cincinnati-based tournament is scheduled for August 12-20 this year.

Shoppers can enter to win a vacation to the 2024 Western & Southern Open in Cincinnati by visiting secondservesweeps.com through August 20, 2023.

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By Published On: August 2nd, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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