Velocity Institute

Ahold Delhaize / Peapod Digital Labs Selects Private Brand Incubator Participants

Ahold Delhaze USA-owned Peapod Digital Labs announced this week the first cohort of participants in the retailer’s Incubator Program for diverse-owned suppliers, specifically targeting suppliers for its Retail Brand (private Brand) portfolio. The Incubator is designed to develop new, exceptional quality, private-labeled products in partnership with certified, diverse-owned suppliers. The following brands as participants in

Ahold Delhaize / Peapod Digital Labs Selects Private Brand Incubator Participants2022-09-01T15:18:52-04:00

Ahold Delhaize & Giant Eagle Discuss Design: Design2022 On Demand

On, August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the

Ahold Delhaize & Giant Eagle Discuss Design: Design2022 On Demand2022-08-30T17:14:52-04:00

Ahold Delhaize Looks to Private Brand to Help Shoppers

As the economy continues to be a challenge shoppers are consumers looking for better values, multinational grocer Ahold Delhaize — parent of Food Lion, Albert Heijn, Giant, Stop & Shop and more — is stocking up on lower-priced products for cost-conscious shoppers. Frans Muller, the retailer’s president and CEO, spoke to these efforts in a

Ahold Delhaize Looks to Private Brand to Help Shoppers2022-08-14T20:37:00-04:00

Peapod Digital Labs/Ahold Delhaize Launches Private Brand Incubator for Diverse-Owned Suppliers

Peapod Digital Labs (PDL), the digital, e-commerce and commercial engine for Ahold Delhaize USA, announced late last week the launch of an Incubator Program for diverse-owned suppliers, specifically targeting suppliers for its Private Brands portfolio. The Incubator is designed to develop new, exceptional quality, private brand products in partnership with certified, diverse-owned suppliers. During

Peapod Digital Labs/Ahold Delhaize Launches Private Brand Incubator for Diverse-Owned Suppliers2022-07-10T12:52:42-04:00

Ahold Delhaize PDL Launches New System for Private Brand Product and Packaging Specifications

Ahold Delhaize USA owned shared services arm Peapod Digital Labs will leverage a cloud-based platform from Velocity Institute member Trace One, for product and packaging specifications of Retail Brand (private brand) products across all the companies of Ahold Delhaize USA. Beginning with a pilot that launched in early March, the online platform will be used

Ahold Delhaize PDL Launches New System for Private Brand Product and Packaging Specifications2022-03-15T20:18:45-04:00

Ahold Delhaize names Ian Prisuta as SVP of Private Brands

Ahold Delhaize's digital, commercial and e-commerce arm Peapod Digital Labs announced this week that Ian Prisuta joined the retailer as Senior Vice President, Private Brands. Prisuta will lead the team responsible for delivering a full suite of Retail Brands (private brands / private label) services from new product development to innovation, product packaging and design,

Ahold Delhaize names Ian Prisuta as SVP of Private Brands2022-02-12T10:55:03-05:00

Ahold Delhaize/Peapod Digital – Private Brand- Director, Brand Management

Location: Salisbury, NC What’s Our Dish Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers,

Ahold Delhaize/Peapod Digital – Private Brand- Director, Brand Management2021-12-15T20:01:57-05:00

2021 Vertex Awards Best of Show – The Giant Co. Craft Beers

The Giant Co. Craft Beers Country: United States Category: Licensed or Co-Brand Agency: Ahold Delhaize / Peapod Digital Labs Credits: Private Brands Director: Kasey Sheffer Private Brands Manager: Jason Priest Creative Director: Paul Skozilas Design & Illustration: April Snider, Tommy Tran, Paul Skozilas Project Manager: Grace Johnson Throughout 2020 The Giant Co. partnered with four

2021 Vertex Awards Best of Show – The Giant Co. Craft Beers2021-09-15T09:59:00-04:00

Retailers Outline Strategies In Day One Of The MPB Design Summit 

Private Brand retailers are pressing harder on the accelerator when it comes to branding and package design. The industry’s progress was emphasized during Day One of the My Private Brand Design Summit —both in the remarks of speakers and in the revelation of key winners of the 2021 Vertex Awards private brand design competition. “It’s

Retailers Outline Strategies In Day One Of The MPB Design Summit 2021-09-15T09:59:01-04:00

Albertsons and Ahold Delhaize Build Inclusive Cultures

Two of the nation’s largest Private Brand food retailers — Albertsons and Ahold Delhaize USA — are taking strategic approaches to embedding diversity, equity and inclusion into their cultures. Speakers from those retailers outlined each company’s process at the My Private Brand Diversity Summit. Albertsons Aims to Be Change Agent “Our company is doing a

Albertsons and Ahold Delhaize Build Inclusive Cultures2021-09-15T09:27:51-04:00

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