WATCH NOW! Welcome to Velocity this week, where we delve into the latest news and insights in the world of retailer-owned brands. In this thought-provoking article, we will explore the most significant themes discussed in our recent transcript, providing an in-depth analysis of their implications and potential impact. From disruptive platforms to
Safeway and Albertsons have launched Vine & Cellar, a collection of expertly curated wines available online, shipped directly to customer homes. Available exclusively in California, Vine & Cellar boasts an expanded assortment of wine varietals and global wine regions. “We are launching Vine & Cellar to give our customers and fellow wine enthusiasts the ability
Albertsons Companies, Inc. today announced the launch of its Albertson’s-owned Brand O Organics “Fight Hunger, Serve Hope” initiative to combat hunger during the summer months when households with school-aged children face higher rates of food insecurity. Now through August 1, the retailer’s brand will donate one meal for every O Organics product purchased,
By David Orgel Albertsons Companies has undertaken a “rigorous process” of rethinking three of its biggest own brands over the past couple of years and has relied heavily on consumer input. The results are now showing up in stores. Katie, Ceclan, Vice President, Own Brands, outlined the journey for reinvigorating O Organics, Open Nature
Albertsons Companies, Inc. announced today that it would rebrand its Signature Farms, Signature Care, and Signature Cafe products under one master Retailer-owned Brand, Signature SELECT, which features a refreshed, modern logo, bold packaging, and a new marketing campaign designed to build an emotional connection with customers. The transition to Signature SELECT is underway across stores,
By David Orgel Speakers on the opening day of the Velocity Conference emphasized how innovation continued to fuel the Retailer-owned Brand (private brand) industry. Retailers from Albertsons, Sprouts Farmers Markets, and CVS Health outlined innovative strategies in areas ranging from product development to branding and marketing. Sprouts Drives Innovation in Natural Foods Channel
Rodney McMullen of The Kroger Co. and Vivek Sankaran of Albertsons Cos., Inc. shared a jointly-penned opinion letter to the editors of the daily newspaper Cincinnati Enquirer. In the April 28th letter, the retail executives attempted to combat misconceptions about the proposed merger of the retailers. Kroger and Albertsons were created with their founders’
I am excited to announce that Katie Ceclan, VP Own Brands, ALBERTSONS, will present live at The Velocity Conference + Innovation Expo 2023 in Charlotte, NC. The event will be held May 16-18, 2023, at the Omni Hotel in Charlotte, NC. Get your tickets today! She will present: Albertsons Own Brands Reinvention See how Albertsons
Albertsons Companies, Inc. announced the next evolution of its Retail-owned Brand portfolio with the evolution of its iconic brand O Organics. The Retail-owned Brand is celebrating its growth and evolution with vibrant new packaging designed to stand out, taking a fresh and unexpected approach to marketing an organic brand. To kick off this bright
Albertsons Companies introduced today the redesign of its Open Nature Retail-own Brand (private brand) as the company strives to become the retailer of choice for health-conscious shoppers seeking a more balanced lifestyle. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that
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