In their quest to differentiate their Retail Brands range UK retailer Asda and their agency Our Creative asked the question “How do you elevate the experience of a ready meal into a fine dining occasion?” The result was the expansion of the retailer’s premium brand Asda Extra Special to a new range Asda Extra
In an uncertain world, how can a big box retailer make personal wellness accessible for all? Wellness is now worth up to £2.8 trillion worldwide and growing rapidly. UK-based retailer Asda recognized its importance to customers and wanted to make Wellness accessible to all. They developed a new range of private brand Wellness products spanning
Living with food intolerances shouldn’t have to be a challenge. British design agency OurCreative created this youthful redesign for Asda’s Free From private brand range. The new-look turns the idea of bland, boring Free From food on its head. Designed for both the ‘have to’ consumers and those choosing it as part of a lifestyle,
UK retailer Asda has opened its new sustainability trial store and unveiled a new plastics reduction strategy with a promise that customers will not pay more for greener options. The store is designed to help shoppers reduce, reuse, and recycle with ease and Asda estimates the numerous initiatives being trialed in Middleton will save one
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