WATCH NOW! Welcome to Velocity this Week, your weekly dose of private brand news and insights. I'm Christopher Durham, and today we'll be diving into the latest stories from the world of retailer-owned brands. From Asda's revolutionary ready meal range to PetSmart's holiday shop and Loblaw's 40th anniversary celebration, there's plenty to
To help customers to get more adventurous in the kitchen, without breaking the bank, UK retailer Asda has announced the launch of a new 132-product strong scratch-cooking Retailer-owned brand range Cook by Asda. According to research, over half of UK home cooks enjoy experimenting with new cooking trends and ingredients, however, one in five
When it comes to lunchtime, shoppers are looking for a breadth of choice, good quality ingredients, and inspiring flavors – all at an affordable price. The new Asda-owned Brand food-to-go range answers those needs, with 47+ new products to choose from, including an elevated offering of deli-style sandwiches and salads, packed with on-trend and
British retailer Asda has today announced that it will replace colored caps with clear caps on all its own label fresh milk, including skimmed, semi-skimmed, whole, organic, and filtered milk. The change will mean that 268 tons of High-Density Polythene (rHDPE) can be recycled to make new milk bottles and is part of Asda’s
As a part of the continuing evolution of British grocer Asda’s Plant-Based Retail-owned Brands (private brands) agency OurCreative has created the new deliciously vegan brand OMV! Asda wanted to move with the times and turn their successful ‘Plant Based’ brand into two separate destination brands to suit different need states. Plant Based continues to offer
Veganism is booming. Exciting challenger brands have shaken up the category with confidence and an attitude that cannot be ignored. British retailer Asda needed a creative response fit for the future. The previous Plant Based design was fussy and dated and did not have the stretch to go from nutritious meals to indulgent treats.
UK big-box retailer Asda had one thing on their 2022 wish list. To modernize their Christmas Retail Owned Brand (private brand), elevating quality perceptions along the way. British agency OurCreative were tasked with rekindling the Christmas spirit, and they delivered just in time for winter. The creative concept “A Magical Christmas, All wrapped up by
Job reference 48427Category: DesignLocation: Asda House – LeedsEmployment TypeFull-time: Contract TypeFixed TermHours per Week: 37.50Salary: Competitive salary plus benefitsCategory: DesignDo you have a graphic design leadership background and are looking for an opportunity to innovate, own and drive one of our Packaging Design teams to deliver beautiful designs?You'll lead, shape and drive the performance of the GM
UK retailer Asda today confirmed it will launch the largest budget-friendly essentials Retail Brand (private brand) range in the market to help millions of families fight rising living costs. ‘Just Essentials by Asda’ comprises 300 products, 50% more than the Smart Price Range it will eventually replace, while still offering customers the same great
In their quest to differentiate their Retail Brands range UK retailer Asda and their agency Our Creative asked the question “How do you elevate the experience of a ready meal into a fine dining occasion?” The result was the expansion of the retailer’s premium brand Asda Extra Special to a new range Asda Extra
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