As a part of the continuing evolution of British grocer Asda’s Plant-Based Retail-owned Brands (private brands) agency OurCreative has created the new deliciously vegan brand OMV! Asda wanted to move with the times and turn their successful ‘Plant Based’ brand into two separate destination brands to suit different need states. Plant Based continues to offer
Veganism is booming. Exciting challenger brands have shaken up the category with confidence and an attitude that cannot be ignored. British retailer Asda needed a creative response fit for the future. The previous Plant Based design was fussy and dated and did not have the stretch to go from nutritious meals to indulgent treats.
UK big-box retailer Asda had one thing on their 2022 wish list. To modernize their Christmas Retail Owned Brand (private brand), elevating quality perceptions along the way. British agency OurCreative were tasked with rekindling the Christmas spirit, and they delivered just in time for winter. The creative concept “A Magical Christmas, All wrapped up by
Job reference 48427Category: DesignLocation: Asda House – LeedsEmployment TypeFull-time: Contract TypeFixed TermHours per Week: 37.50Salary: Competitive salary plus benefitsCategory: DesignDo you have a graphic design leadership background and are looking for an opportunity to innovate, own and drive one of our Packaging Design teams to deliver beautiful designs?You'll lead, shape and drive the performance of the GM
UK retailer Asda today confirmed it will launch the largest budget-friendly essentials Retail Brand (private brand) range in the market to help millions of families fight rising living costs. ‘Just Essentials by Asda’ comprises 300 products, 50% more than the Smart Price Range it will eventually replace, while still offering customers the same great
In their quest to differentiate their Retail Brands range UK retailer Asda and their agency Our Creative asked the question “How do you elevate the experience of a ready meal into a fine dining occasion?” The result was the expansion of the retailer’s premium brand Asda Extra Special to a new range Asda Extra
In an uncertain world, how can a big box retailer make personal wellness accessible for all? Wellness is now worth up to £2.8 trillion worldwide and growing rapidly. UK-based retailer Asda recognized its importance to customers and wanted to make Wellness accessible to all. They developed a new range of private brand Wellness products spanning
Living with food intolerances shouldn’t have to be a challenge. British design agency OurCreative created this youthful redesign for Asda’s Free From private brand range. The new-look turns the idea of bland, boring Free From food on its head. Designed for both the ‘have to’ consumers and those choosing it as part of a lifestyle,
UK retailer Asda has opened its new sustainability trial store and unveiled a new plastics reduction strategy with a promise that customers will not pay more for greener options. The store is designed to help shoppers reduce, reuse, and recycle with ease and Asda estimates the numerous initiatives being trialed in Middleton will save one
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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail Brands are invited to join the Institute.
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