Asda Introduces OMV! Deliciously Vegan

As a part of the continuing evolution of British grocer Asda’s Plant-Based Retail-owned Brands (private brands) agency OurCreative has created the new deliciously vegan brand OMV! Asda wanted to move with the times and turn their successful ‘Plant Based’ brand into two separate destination brands to suit different need states. Plant Based continues to offer

Asda Introduces OMV! Deliciously Vegan2023-01-24T19:36:02-05:00

Bright & Sunny Plant Based from Asda

Veganism is booming. Exciting challenger brands have shaken up the category with confidence and an attitude that cannot be ignored. British retailer Asda needed a creative response fit for the future. The previous Plant Based design was fussy and dated and did not have the stretch to go from nutritious meals to indulgent treats.

Bright & Sunny Plant Based from Asda2023-01-18T14:28:21-05:00

Asda Launches Modern Take on Christmas

UK big-box retailer Asda had one thing on their 2022 wish list. To modernize their Christmas Retail Owned Brand (private brand), elevating quality perceptions along the way. British agency OurCreative were tasked with rekindling the Christmas spirit, and they delivered just in time for winter. The creative concept “A Magical Christmas, All wrapped up by

Asda Launches Modern Take on Christmas2022-11-08T19:42:54-05:00

Asda: Packaging Design Manager

Job reference 48427Category: DesignLocation: Asda House – LeedsEmployment TypeFull-time: Contract TypeFixed TermHours per Week: 37.50Salary: Competitive salary plus benefitsCategory: DesignDo you have a graphic design leadership background and are looking for an opportunity to innovate, own and drive one of our Packaging Design teams to deliver beautiful designs?You'll lead, shape and drive the performance of the GM

Asda: Packaging Design Manager2022-06-19T16:10:12-04:00

Asda launches new ‘Just Essentials’

UK retailer Asda today confirmed it will launch the largest budget-friendly essentials Retail Brand (private brand) range in the market to help millions of families fight rising living costs. ‘Just Essentials by Asda’ comprises 300 products, 50% more than the Smart Price Range it will eventually replace, while still offering customers the same great

Asda launches new ‘Just Essentials’2022-03-29T20:36:45-04:00

Asda Launches Just Wellness by George

In an uncertain world, how can a big box retailer make personal wellness accessible for all? Wellness is now worth up to £2.8 trillion worldwide and growing rapidly. UK-based retailer Asda recognized its importance to customers and wanted to make Wellness accessible to all. They developed a new range of private brand Wellness products spanning

Asda Launches Just Wellness by George2021-09-15T09:59:02-04:00

Asda Debuts Bold Playful Redesign for Free From

Living with food intolerances shouldn’t have to be a challenge. British design agency OurCreative created this youthful redesign for Asda’s Free From private brand range. The new-look turns the idea of bland, boring Free From food on its head. Designed for both the ‘have to’ consumers and those choosing it as part of a lifestyle,

Asda Debuts Bold Playful Redesign for Free From2021-09-15T09:27:56-04:00

Private Brand Leads in New Asda Sustainability Store

UK retailer Asda has opened its new sustainability trial store and unveiled a new plastics reduction strategy with a promise that customers will not pay more for greener options. The store is designed to help shoppers reduce, reuse, and recycle with ease and Asda estimates the numerous initiatives being trialed in Middleton will save one

Private Brand Leads in New Asda Sustainability Store2021-09-15T09:39:43-04:00

ASDA Improves Private Brand Packaging with X-Rite

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Print quality is visually subjective. With over 12,000 SKUs a year and a small team of print specialists, it was impossible for British retailer Asda to attend every press check across all of their private brand suppliers to validate print quality. They needed a way to objectively evaluate quality and

ASDA Improves Private Brand Packaging with X-Rite2021-09-15T09:40:19-04:00